Department of Tourism's "Its more fun in the Philippines" Meme TVC (and Duck Sauce music used)

Tuesday, May 01, 2012

photo source

I heard about this news online and then I saw the tvc last night in in GMA 7 news, I got excited to see it and then all I saw are a bunch of slide shows of photos and a music borrowed from American-Canadian DJ Armand Van Helden and A-Trak, our DOT used their music titled "Barbra Streisand", When I heard the music on TV, it was so familiar, then the only artist that registered on my mind is the band Cobra Starship, because these band covered Duck Sauce's music when they performed here in Araneta Coliseum and the band usually covers it for their concert.

below is the TVC of DOT

From their Youtube channel, I saw that they credited everyone, but no Duck Sauce credit

Title: DOT MEME TVC (International Campaign)

Credits:
Advertising Agency: BBDO Guerrero
Producer: Jing Abellera / Ino Magno / Anj dela Calzada
Director: Dale Lopez / Meggy de Guzman
Editor: Princess Wendam
Coloris: Musseli Cruz
VFX: Justin Gimeno
Post-Production House: Post Manila

The Department of Tourism would like to thank the following photographers who gave us rights to use their images for FREE:

1. Joey Rico (for the Street fashion meme)
2. Abby Yao (for the Stretch limos meme)
3. Gutsy Tuason (for the High fives meme)
4. La Venta 2012 (for the Underground meme)
5. Henson Wongaiham (for the Tour guides meme)
6. George Tapan (for My humps, Going upstairs and Commuting memes)
7. Company of Ateneo Dancers (for Meetings meme)
8. Darwin Dumaraos (for Bananas meme)
9. Bottle School (for Stargazing meme)

I was wondering why they created this so simple TVC, maybe they are just going to the nature path of the meme nature of the campaign and I think that they used Duck Sauce music just to target foreign market with its catchy beats and humms.

Here's Duck Sauce "Barbra Streisand

But then... these TVC created by ABS CBN "Choose Philippines" TVC is much better...but I think it targets pinoys and not foreigners , because they used Filipino song and its hard to market a TVC to a foreign land with non English language.

and then we have this.. .Pilipinas Tara na

and I saw this cool TVC of Ilocos Norte "Paoay Kaway".. a right way of marketing the region to pinoys who haven't visited Ilocos Norte and learn that they have great travel spots.

Do you think that DOT's meme tvc will work ?

and check out also the tourism TVC of other countries

Malaysia, True Asia

Your Singapore TVC

Your Singapore TVC

Amazing Thailand

Egypt Tourism commercial