I heard about this news online and then I saw the tvc last night in in GMA 7 news, I got excited to see it and then all I saw are a bunch of slide shows of photos and a music borrowed from American-Canadian DJ Armand Van Helden and A-Trak, our DOT used their music titled "Barbra Streisand", When I heard the music on TV, it was so familiar, then the only artist that registered on my mind is the band Cobra Starship, because these band covered Duck Sauce's music when they performed here in Araneta Coliseum and the band usually covers it for their concert.
below is the TVC of DOT
Title: DOT MEME TVC (International Campaign)Credits:Advertising Agency: BBDO GuerreroProducer: Jing Abellera / Ino Magno / Anj dela CalzadaDirector: Dale Lopez / Meggy de GuzmanEditor: Princess WendamColoris: Musseli CruzVFX: Justin GimenoPost-Production House: Post ManilaThe Department of Tourism would like to thank the following photographers who gave us rights to use their images for FREE:1. Joey Rico (for the Street fashion meme)2. Abby Yao (for the Stretch limos meme)3. Gutsy Tuason (for the High fives meme)4. La Venta 2012 (for the Underground meme)5. Henson Wongaiham (for the Tour guides meme)6. George Tapan (for My humps, Going upstairs and Commuting memes)7. Company of Ateneo Dancers (for Meetings meme)8. Darwin Dumaraos (for Bananas meme)9. Bottle School (for Stargazing meme)
Here's Duck Sauce "Barbra Streisand
But then... these TVC created by ABS CBN "Choose Philippines" TVC is much better...but I think it targets pinoys and not foreigners , because they used Filipino song and its hard to market a TVC to a foreign land with non English language.
and I saw this cool TVC of Ilocos Norte "Paoay Kaway".. a right way of marketing the region to pinoys who haven't visited Ilocos Norte and learn that they have great travel spots.
Do you think that DOT's meme tvc will work ?
and check out also the tourism TVC of other countries
Malaysia, True Asia
Your Singapore TVC
Your Singapore TVC
Egypt Tourism commercial