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Saturday, May 12, 2012

"Barbie Behind Pink Doors: A PINK-tastic Fashion Experience" launching event (photo coverage)


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This is my photo coverage of Richwell Trading event for Barbie, as they open the giant pink door of Barbie's dream closet in this new global brand campaign "See What Happens When You Play with Barbie", our lovable Barbie doll is here for 50 years already and she no longer just a doll for girls but also a fashion and style icon to growing teens and young adults. The campaign celebrates the style icon and her role in delivering a never-ending array of fantasy-to-career outfits for girls to explore. The television advertising campaign opens the giant pink doors to Barbie’s Dream Closet and is complemented by an augmented-reality online destination, apparel for girls, and new product introductions that put Barbie, and her fashion heritage, center stage.

New dolls was launched, a fashion line was introduced and an augmented reality browser based game www.barbiewow.com  for little fashionistas.

More story will be posted in my next post about this event

Click the photo below to view large version

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The blogger

Azrael Coladilla is the blogger of Azrael's Merryland. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is a full time blogger and photographer and freelance events organizer, social media specialist and marketing consultant. He is the founder of several online communities - Manila Bloggers Network, PBNetwork PH, Oh My Food! community, Cavite Bloggers, and Philippine ToyCon. He loves traveling, eating, watch movies, meet new people, photography and collects Transformers toys.

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