This is my photo coverage of Richwell Trading event for Barbie, as they open the giant pink door of Barbie's dream closet in this new global brand campaign "See What Happens When You Play with Barbie", our lovable Barbie doll is here for 50 years already and she no longer just a doll for girls but also a fashion and style icon to growing teens and young adults. The campaign celebrates the style icon and her role in delivering a never-ending array of fantasy-to-career outfits for girls to explore. The television advertising campaign opens the giant pink doors to Barbie’s Dream Closet and is complemented by an augmented-reality online destination, apparel for girls, and new product introductions that put Barbie, and her fashion heritage, center stage.
New dolls was launched, a fashion line was introduced and an augmented reality browser based game www.barbiewow.com for little fashionistas.
More story will be posted in my next post about this event
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