Manila- The Ms. World Philippines pageant has crowned its first ever Ms. Novuhair.
Ms. Patricia Ejercitado was selected out of 26 contestants for the title in the recently concluded Ms. World Philippines pageant held at Solaire Resort and Casino in Pasay City on August 18, 2013.
Novuhair, by pharmaceutical company Nutramedica is a line of herbal solutions for hair loss. It is best known for its Topical Scalp lotion and the 3 –in-1 set of Shampoo, Conditioner and Topical Lotion. This year, Novuhair partnered with Ms. World Philippines in selecting the country's representative to the Ms. World 2013 pageant, held in Jakarta, Indonesia last September 28, 2013.
Previously a Bb. Pilipinas contestant in years 2010 and 2012, Ejercitado joined the pageant a third time for a final chance at the crown. While the title Ms. World Philippines 2013 was eventually awarded to ABS-CBN talent and actress Meagan Young ( who later went home with the Miss World 2013 title). Novuhair has found a winner of its own in Ejercitado.
"Confident and tall she stands, crowned with hair that's long and healthy. Effortless allure is her strength, representative of Mother Nature's All-Natural Beauty"- such was Novuhair's criteria that ultimately identified Ejercitado as the winner.
Nutramedica invites the public, fans and avid users of Novuhair to congratulate Ms. Patricia Ejercitado, our very first Ms. Novuhair.