In time for Valentines Day, the country’s largest fast food chain – Jollibee, launches a new series of tv commercial injected with mini stories that can pinch your heart.
There are 4 mini stories that focuses on the real life scenario of people who dine in at Jollibee.1st is a perspective of real life and long time store manager for 22 years, 2nd – the toddler who speaks and learned the word Jabee, 3rd – the story of senior couples during their breakfast routine and the last, the 4th – its about a kid who got lost inside the mall and was away from his mother.
you can watch the TVC series here at https://www.youtube.com/playlist?list=PLLJfPsD7JozsrLs0hBgTdGeEiPizr9cPL
Each stories are real life “Kwentong Jollibee”, the concept of these commercials gave us a throwback of our life with Jollibee and each of us can have a similar story based on the commercial or have our own story or our own Kwentong Jollibee.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”
The “Kwentong Jollibee” TVC is directed by Ianco Dela Cruz and story and script were drafted by Mccan Group.
“It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.” – Ianco Dela Cruz
The cast of Kwentong Jollibee
We met them during the premiere and sneak peek of the TVC last Feb 12, 2016 in My Cinema Greenbelt 3
Kirby the Jabee kid is so cute and was aware about the story of others Kwentong Jollibee, he even interacted with a fellow kid actor and said that he was lost in the mall and was found by his mom eating Chickenjoy in a nearby Jollibee.
Almost all of the media and bloggers, and also guest were teary eyed after the screening, this shows that the TVC is so touchy and it was easily received well to Pinoy audiences.
Ginger Coronejo, the host for the event, said that she grew up in the States, but she has her own Kwentong Jollibee. She cried too after the screening and she shared that lots of memories hit her when one of the TVC was shown.
The cast of Kwentong Jollibee
The Jabee kid
Mom and child of Tagpuan story
Jollibee Global Brand Chief Marketing Officer Francis E. Flores and Kirby
Cast of Almusal story
Real life store manager for 22 years meets her actor version – the young and old version of herself in the TVC Kwentong Jollibee
Me during the premiere…… not yet teary eyed
Media and bloggers after the screening… sharing our own Kwentong Jollibee moments