PHILIPPINES, 9 April 2010 – The premiere episode of THE PACIFIC, HBO's most expensive miniseries ever made in history, was the most watched English drama series on television in the Philippines (TNS Media Research, target demographic: all cable television viewers, 1 February 2009 – 4 April 2010).
Not only was HBO the English channel of choice this Easter (1 – 4 April 2010), for a third consecutive year, HBO remains the number one English channel among cable viewers in Mega Manila during Easter weekend.
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THE PACIFIC attained a cumulative reach of 1.3 million eyeballs in the Philippines to date. There were 10 times more viewers watching THE PACIFIC on HBO in Mega Manila over Easter weekend than cinema goers who watched The Hurt Locker during its theatrical release in Philippines to date.
A US$200 million HBO Original 10-part miniseries based on the true stories of Marines in the Pacific theatre of World War II, THE PACIFIC is executive produced by Tom Hanks, Steven Spielberg and Gary Goetzman, the creative team behind HBO's Emmy® and Golden Globe®-winning miniseries, Band of Brothers. THE PACIFIC tracks the intertwined odysseys of three US Marines – Robert Leckie (James Badge Dale), Eugene Sledge (Joe Mazzello) and John Basilone (Jon Seda) – during World War II.
THE PACIFIC premiered with two episodes last weekend, 3 April at 9pm on HBO and HBO HD. New episodes air every Saturday at 9pm. Log on to http://www.hboasia.com/pacific for more playtimes.
