Cartoon Network dishes out awesome alien adventures with Ben 10 Ultimate Alien’s 10-10-10 celebration

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Ben 10 fever hit boiling point in the Philippines as Cartoon Network held a day of awesome alien activities at the SM Mall of Asia, pumping up the intergalactic excitement leading up to the Ben 10 Ultimate Alien premiere today at 10 AM.

24 hours leading up to the 10-10-10 premiere, the leading kids’ cable channel held the ultimate Ben 10 fan fest and showed sneak peeks of the third Ben 10 installment. Fans were treated to limited edition Ben 10 Ultimate Alien toys during contests and out-of-this-world installations! Cartoon Network lit up the SM Mall of Asia globe with Ben 10 graphics and showcased digital fireworks!

The brand new line of Ben 10: Ultimate Alien toys was also showcased and the limited edition custom-made metallic green Ultimatrix—one of only 10 produced in the whole world—was finally revealed! Lucky Ben 10 fan, Sean Solorin was announced as the winner of the much-awaited device through Toy Kingdom’s Win an Ultimatrix contest held last month.

The biggest highlight of the event was the much-awaited unveiling of the Plumber Security Alien Containment unit. Throngs of Manila residents flocked to the mysterious installation only to witness that the alien has escaped! And now, Ben Tennyson is seeking the help of Pinoy kids to protect the Earth from evil aliens and earn their Plumber Badges by taking part in the Ben 10 Ultimate Alien Hunt contest.

Tune-in treat on 10-10-10
“Cartoon Network is the place kids come to for fun and adventure, and the launch of Ben’s latest adventure Ben 10: Ultimate Alien delivers on that promise to the power of 10!” said Lucien Harrington, Vice President, Branding & Communications, Turner Entertainment Networks Asia, Inc.

“Ben’s popularity with kids across Asia and here in the Philippines is unrivalled, and 10.10.10 gives everyone the opportunity to celebrate his latest adventure like never before with all-new alien forms and ultimate versions of the world’s favorite aliens. It’s a big day on
Cartoon Network and we look forward to welcoming you all at 10:00 am on 10.10.10 to take part in the next installment of Ben’s amazing story!”

From October 10 - 30, kids can become ‘alien detectives’ tasked to be on the look-out for suspicious alien activity on the Cartoon Network channel, on the website and even popular kids’
publications! To take part in the exciting hunt, kids can report their alien sightings of the rogue aliens via www.CartoonNetwork.com.ph and submit their names and contact details. If the findings are confirmed, kids can receive their very own Plumber Alien Detector Kit and even stand the chance to win a limited edition, life-size statue of Ben Tennyson!

The contest is just one of the many exciting Cartoon Network initiatives which will culminate in the biggest, coolest Ben 10 day ever with the exclusive regional premiere of Ben 10: Ultimate Alien on Sunday, October 10, 2010 at 10:00 am. Ben 10 fans who want in on more alien action adventures can log on to www.CartoonNetwork.com.ph for downloads, games and more!