If you were to see the world through the eyes of someone who knows no limit to possibility, what kind of world would you see?
Tang, the brand that champions kids’ independence, challenges children to show us the world through their eyes. And armed with a little support, a bit of guidance and a whole lot of imagination, kids can become the future faces of Philippine film at the first-ever Tang KiddiCine Film Festival.
Because Kids Can
KiddiCine was born out of the dream to create an avenue for children to write, produce and direct their very own short-films. Inspired by this unique challenge to our little film makers of the future, the theme for the first-ever KiddiCine Film Festival is “Because I Can”.
“Just like talent, a child’s thinking can be shaped at a very early age. And now, more than ever, as kids are influenced by what they see on television, what they do online and what they learn from school and their families, they have views of the world that may surprise us,” says Cyn Icasas, Kraft Beverage Category Marketing Manager. “Tang may be the brand that will lend them this opportunity but in truth, we are the ones who borrow from their infinite imagination.”
Their ideas, their stories and their vision for the theme will come alive in five 5-minute movies that will be shown at the first KiddiCine Film Festival in November where in attendance will be their friends, family and their peers.
The Journey starts Today
Starting today, Tang calls on children aged seven to ten years old to send in their short stories that will be the basis of their film. They can draw a picture, take a photo and write up the best, most inventive and most creative ideas to capture the attention of the Screening Committee who will be judging entries based on Creativity, Originality and Adherence to the Theme.
Short listed entries will be notified in person and the top five finalists who will receive the Tang Golden Ticket will get to attend a three-day KiddiCine Film Workshop. There, the finalists will be taught the basics of the craft under the mentorship of some of today’s most respected Advertising Directors.
In the sessions, they will be taught a short background on film, basic filming techniques and basic script-writing by no less than five well-known directors here in our local arena.
These directors include; Richard Ang, a film and television commercial director, who specializes in highly technical projects with edgy visual effects and computer graphics; Ianco Dela Cruz who started way back when he was a student, venturing to commercials, AVPs and forming a production company where he holds the Executive Producer position. There is also widely-respected and multi-awarded Erik Matti, known for being not just a film/ TV and advertising director but also for being a screen/story writer, producer and restaurateur; Erin Pascual who at an early age sought his talent for animation, special effects and as a motion graphics/ visual effects artist; Matthew Rosen who has been directing for over 25 years, winning national awards and awards globally with over 700 commercials, music videos and TV content under his belt and lastly; Christian Acuna who has been directing TV commercials and other advertising content for over two years and has vast success in directing short films.
If we were to see the world through the eyes of someone who knows no limit to possibility, would we see a different world from the one we live in now? Tang believes in celebrating kids’ creativity, their views and their work and with KiddiCine, welcomes the chance to see the world in their eyes.
Entries should be composed of a completed application form (with a short summary of the story) and an endorsement letter from the parents / guardian. All these have to be sent as “Tang KiddiCine Film Entry” to Ogilvy and Mather, Philippines, 25/F Picadilly Star Building, 4th Avenue corner 27th St, Fort Bonifacio Global City, Taguig City 1634 or you can also send entries online. For more information on contest requirements and to download the form, you may go online to www.facebook.com/tangkiddicine or search for Tang KiddiCine on www.facebook.com. Deadline is on October 28, 2010.
