Ever wondering questioning yourself with concerns with regards saving energy; “May Magagawa Ka”? Yes you can. Philips has officially launches their #MayMagagawaKa advocacy campaign, in partnership with Deutsche Investitions- Und Entwicklungsgesellschaft mbH (DEG Bank), World Wildlife Fund for Nature (WWF) Philippines and the European Chamber of Commerce of the Philippines.
The purpose of this campaign is for us to be aware of the current power crisis that affects on all of us. “A power outage can be catastrophic for the economy. We lose the comfort our homes and the stability of livelihood and business. It will impact all sectors – consequently, it will take the unified efforts of all these sectors to prevent it from happening in the future.” says Fabia Tetteroo-Bueno, Country Manager of Philips Philippines at the event last Wednesday, March 18.
As we all know that summer is here and we have an impending power crisis due to the Malampaya Power Plant shutdown which leaves us a 700 megawatt deficit in our power grids, meaning more rotating brownouts and this affects to our business and our everyday activities which we depend on electricity.
So what can we do about this crisis? Simple: we conserve energy replacing conventional lights to LED. Lighting costs around 20-30 percent of the Philippines household monthly electrical bill. Saving energy has become an environmental issue as lighting accounts for almost a fifth of global energy or equivalent to 1.9 billion tons of carbon emissions every year and still rising. “Saving energy is one way to help manage this deficit and with most energy coming from fossil fuels, less consumption of energy means lesser production of greenhouse gasses.” says Joel Palma, WWF President and Chief Executive Officer.
As part of #MayMagagawaKa campaign, Philips showcased a line of LED products to consumers, now at an affordable price (SRP of a LED bulb is priced starting at Php 149.00) and they even launched a series of online videos on Facebook and YouTube that features real-life testimonials of Filipino consumers whose lives were changed by the power outages.
They also partnered with Team Manila Lifestyle to create three limited edition t-shirts. They also have an on-going promo for those who will support the campaign: for every purchase of Philips LED products at selected stores will get the limited t-shirt. But that doesn’t stop there, Philips will also be giving away exclusive prizes in an ongoing Facebook contest at their Philips LED official Facebook page for the switch off event for Earth Hour with WWF Philippines.
So #MayMagagawaKa on saving energy? Yes we can!
