.......Havaianas is here to show us being original, stylish, innovated and helping others by joining their project for Rock Ed Original Grant, they will be receiving new ideas and fresh concepts for people ages 13-32 in helping a community, this grant will be from Havaianas and selected projects will be funded and be materialized.
“Havaianas is a brand that prides itself on its integrity and originality—and as a company, we are making a stand for the same values that allowed Havaianas to become what it is today,” explains Anne Gonzalez, Managing Director for Terry S.A., the exclusive distributor of Havaianas in the Philippines.To know more about this project and how your ideas be funded, visit and read more info at http://rockedoriginalgrant.multiply.com/ . They put up a wall in the North Court of Rockwell Power Plant Mall with pictures of people showing their reason on being original. Its a start of the campaign for the original grant and invite people to donate P470 for every pledge made for originality in support of Rock Ed’s Original Grant—a project designed to encourage socio-civic support from the youth. The amount of 470 pesos is based on the age of Havaianas, which was born 47 years ago in the sunny shores of Brazil. ( Read more below)
I just learned the original thing after attending the event "Havaianas I am Original" few weeks ago at the North Court of Rockwell Power Plant Mall. The event was hosted by Iya Villana and Mo Twister, it was a jampacked event with bloggers, media and people from the mall, I know many of them are curios about this original project and campaign and also about Rock Ed's involvement.
for my photo coverage, visit Havainas "I Am Original" launching event @ North Court, Rockwell Powerplant Mall
“There are a lot of socio-civic initiatives out there, but I personally believe that art and creativity is a universal language that is most especially appreciated by today’s kids,” explains Rock Ed founder Gang Badoy. “We wanted to empower them to make a difference within a sphere that they love, like music, film, art—basically anything, and the more original they are with it, the better.”
Parties interested in receiving the Original Grant can send their original project ideas to myidea@rockedphilippines.org on or before April 4, 2009. The grant is open to individuals or groups aged 13 to 32 years old. The project ideas must be youth-involved and youth-targeted, and will be judged on their originality, social relevance, impact on the intended beneficiary and the votes that they garner on the multiply site. Gonzalez and Badoy will both serve as judges.
There will be multiple recipients of the grant, from three different divisions: high school, college and professional. The amount to be granted to each body will be determined by the number of people who will pledge their originality during the launch of the Havaianas Original campaign.
