It all started when Kobe Bryant jumped over that Aston Martin DB9 car in a webfilm, and to commemorate that event, Nike just made a fusion of the Nike Kobe Bryant and Aston Martin and the birth of Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition).
70 packs of these limited edition shoes landed at the Nike Park, Bonifacio Global City, Taguig City, and fans went there early in the night of June 2, 2010 to buy and take home the Kobe-Aston shoes, the two pack shoe was sold at a price of Php14,995 each and most of the buyers are shoes-sneakers collectors, Kobe Bryant fans and Nike fans. A limited edition BB10 Kobe Aston Martin jacket is also available that night with a price of Php 17,995, a sporting premium leather and materials with special attention to the quality of stitching and construction.
At the Nike booth outside the store, they set up a photo studio were you can jump infront of the green screen and later on your photo will be manipulated and see that you jumped over also a Aston Martin car just like Kobe Bryant.