And the world-boxing champion would be the first to say “yes.”
Several rounds of skip roping, core training, marathon jogging and shadow boxing– with a training regimen like this, even the toughest of men, including Manny Pacquiao, cant help but cry out and say “aray!” But being a true champion, he takes pain as a badge of honor—as a sign that he has completed a day’s worth of rigorous training, a sign of his passion and commitment, a sign that he’s a step closer to winning another championship belt. Because for Manny Pacquiao, “aray ko, galing ko.” (more below)
This strength and resilience seen in Manny Pacquiao is what prompted Alaxan FR to renew their work with the “People’s Champ.” A true meeting of equals between the country’s top pain relief brand and the country’s number one boxing icon, the said partnership began with a
patronage even before Pacquiao hit the big-time.
“Manny Pacquiao is truly larger than life; so much so that people don’t really see the man behind the icon,” says Sheila Rono, Alaxan Representative “ In reality, he’s someone who also gets tired and fatigued. In reality, sumasakit din ang katawan niya, umaaray din siya. Just like your ordinary Filipino workingman.”
And through the years, Alaxan FR has been the champion of the Pinoy workingman, including Manny Pacquiao, when it comes to pain relief. With the help of two of the most potent and doctor recommended pain relieving ingredients in the world: ibuprofen and paracetamol, Alaxan FR answers the need to alleviate pain in pain hotspots including the lower back, neck and arm areas.
“ We want to reinforce the idea that there’s no need to feel shame in pain because it’s actually one sign that you’ve exerted enough effort to do your job well, that every pain has a purpose. In the case of Manny, it’s the pain of training for a boxing title; for the promodizer, it’s the long commute to be able to reach the groceries and stock products well for consumers ease; for the teacher, it’s the leg cramps after long hours of standing so he/she can impart knowledge,” shares Rono. “And amid all these, Alaxan FR gives a helping hand in the form of instant pain relief for everyone so you can continue to push yourself.”
Sheila Rono, Alaxan Representative
The idea of pain seen as a badge of honor is encapsulated in the new thematic campaign “Aray Ko, Galing Ko” by Alaxan FR and Manny Pacquiao. The new TVC will be released 1st week of June and will be celebrating the dignity of labor as well as the Filipinos’ resilience and strength.
Alaxan FR contains Ibuprofen (200mg) and Paracetamol (325mg), two of the most widely used and trusted pain relievers by doctors worldwide. It is used for the relief of mild to moderately severe pain of musculoskeletal origin such as myalgia, arthritis, rheumatism, sprain, strain, bursitis, tendonitis, backache and stiff neck, as well as tension headache, dysmenorrhea, toothache and pain after tooth extraction and minor surgical operations and for the reduction of fever. Alaxan FR is available at leading drugstores and supermarkets.
