The NikeZoom Hyperfuse was launched this month with a priced of P5,995 in all Nike stores. The shoe is constructed with Nike's innovated new tech that delivers a strong, more breathable and lightweight structure that promises to deliver an explosive on court performances. The NikeZoom Hyperfuse has a seamless unibody design that helps to eliminate those potential hotspots and wear points in footwear, and it enhances the user to stand and perform much longer on their feet during a basketball game. (more details below)
Also for their new campaign in the field of collegiate Philippine basketball, the "New Breed, New Game, New Legacy" campaign introduces the new and rising star players- Nico Salva of the Ateneo Blue Eagles, Aldrech Ramos of the FEU Fighting Tamaraws and Borgie Hermida of the San Beda Red Lions, as they will carry Nike's campaign and to strengthen its ties with top basketball programs in the country by forging a partnership with the UAAP season 72 and NCAA, Adding in their roster is the defending champion, Ateneo Blue Eagles.
