I received this news from the PR of Sony Philippines that the money collected from the Bravia for a Cause drive was turn over to their beneficiary - Philippine Red Cross. The P100 they collected for every Filipino who bought any Sony Bravia LCD TV from April 15- May 15, 2011 will be donated for the benefit of the victims of the Japan earthquake and tsunami, this will be turn over again to Japan Earthquake Relief Operations.
The turn over was headed by Sony Philippines and the donated money was given to Senator Richard Gordon, who is also the Philippine Red Cross Chairman, along with Ms. Anacletz Bandril, Director of the Philippine Red Cross Fund Generation Department. I don't know how much money they collected for the donation, but I know this can be a big help for the victims of the disaster in Japan.