“It’s obvious,” said Raymond Hernandez, corporate marketing head of LG Electronics Philippines, “everybody still loves Cookie.”
The Cookie fever is spreading even more with the LG’s “Let’s Continue the Cookie Revolution” campaign. From Baguio to Davao, thousands of people catch the LG Cookie Mascot on its toes as it roams through various SM malls nationwide. Lucky spotters can take their most wacky, creative and cool snapshots with the LG Cookie mascot.
The Cookie mascot campaign epitomizes the characteristics of the LG Cookie Series of being sociable, enjoyable, and affordable. Cookie Wi-Fi (LG KM555), Cookie Ultima (LG GT505), and Cookie Pop (LG GD510) comprised the first new set of Cookie series, while Cookie Fresh (LG GS290) came as fresh addition recently.
Dedicated websites -- www.lgcookie.ph or myLifesGoodPH facebook page-- have been established to facilitate easy uploading and sharing of photos for a chance to participate in the competition. The online sites ask participants to upload their cute and enjoyable photos with LG Cookie mascot and encourage their friends to join in on the fun by voting for their most favourite entries.
Hernandez said that LG reinvents and finds innovative ways to relate closely with our customers. With social networking site Facebook, we sought to make an online community wherein people can interact and share with each other their experiences with Cookie phones and Cookie Mascot as a means to spread the fun experiences and frenzy here in our local arena.
Entries for the Cookie Mascot contest can be made until the middle of June 2010. The most popular photos will be judged based on votes from Facebook users which will be allotted 60% and the creativity of the pose with the LG Cookie Mascot which accounts for 40% of the final score.
The top three winners will be declared and will win the following phones up for grabs: 1st Place – one Cookie Ultima, 2nd Place – one Cookie Pop and 3rd Place – one Cookie Wi-fi. To add on the surprise, three lucky friends from top three winners will be drawn to receive one Cookie Wi-Fi each via digital raffle draw to be announced on the 18th of June 2010.
