Bum has always been associated with freedom and style, distinct character, and a candid voice that speaks of unhampered individuality, but BUM ceases to be just any other apparel. Quite simply, it has become a personal expression about anything and everything that defines a person. This individuality defined by every Bum apparel transcends into a whole new collection that captures the essence of the wearer and the wearable: the Bum Identi-Tee. (read more below) The brand label that has captured the imagination and fancy of the younger market unveils a whole new collection this quarter. Dubbed Bum’s Identi-Tee, it showcases key pieces in bold, grunge-inspired designs, matched with cuts that are distinctly Bum’s. Taking its cue from the dark enigma of goth, Bum recreates what teen fashion is all about.
Bum’s Identi-tee is anything but ordinary. Going out of the box, this whole new collection seeks to create a niche in teen’s fashion. Bum calls it “voodoo of the mind” --- the uninhibited way of expressing one’s thoughts, sans the rules. What one wears, is what he or she is. And how a person carries it is unbounded by any tenet.
Definitely, there is only fashion rule for Bum’s Identi-Tee: character is the best accessory. And this season, Bum unveils its voodoo of the mind in every rackful of apparel. As token of that individuality, a special voodoo doll is given to anyone who buys Bum’s Identi-Tee.
Bum Identi-Tee is available at all major department stores nationwide.
