SM iButterfly launching event (photo coverage)

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the celebs

Here's my photo coverage of SM iButterfly launching event last week in SM North EDSA The Block. I didn't expected that there will be lots of celebrities attending the launching event. And also great to see our blogger and photographer friends joining the iButterfly hunt. Congratulations to the winners who took home a brand new laptop, TV, Timex watch and many more.

SM iButterfly is a new augmented reality game that let the gamer capture iButterflies with the use of their iOS or Android mobile devices. All they need to do is download the app, install it to their phones, capture butterflies and redeem the prizes.

visit www.smibutterfly.com for more info and app details

coupons, discounts and freebies are now listed here at www.smibutterfly.com/redeem.html
so let's start catching butterfly today til June 30, 2012.

Read the mechanics here to understand on how the game works
www.smibutterfly.com/mechanics.html

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the butterflies

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the bloggers

Click the photo below to view the large version

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- press release -
SM Supermalls proudly releases the SM iButterfly an Augmented Reality Application on your IOS and Android mobile devices on May 5, 2012 at select SM Supermalls.  SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu will simultaneously launch the iButterflies.  Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall!   
It uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from our tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and Mc Donald’s!        
Catching an iButterfly is easy.  First, download the application by  connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  Once downloaded, open the App and start catching  iButterflies.  These turn into instant prizes.  Simply claim your prize at  participating mall stores.

For more information, you can visit our dedicated iButterfly website at: www.smibutterfly.com  Download, catch and redeem now