SM Southmall Runaway Picks (photo coverage)

Here's my photo coverage of SM Southmall Runaway Picks. I didn't know that this is already their 3rd edition for the fashion event and feature of local and global fashion brands in SM Department store. I have attended one show some months ago and I thought that was their first event, the show is going big every edition, I like the set up today and the space is much bigger and the runaway is longer.

Here are the list of brands that were featured.
SM Department Store, SM Ladies Fashion, GTW, 3 Stars & a Sun, Bench, Blue, Inc., Celine, Charles & Keith, Fox, Gingersnaps, Girbaud, Human, Jag, Just G, Kali, Kashieca, Levi’s, Mags, Mendrez, Michelis, Osh Losh, Parfois, Payless, Peppermint, Periwinkle, Petite Monde, Plains & Prints, Promod, Sabella, Shubizz, Tomato Green & Red, Yves Rocher

Ulysses King's latest men's line - Rock and Soil, The Earth Tone Collection were featured and also he debuted his 1st ever women's line.

The show captured that distinct South Metro savvy of effortless chic, with looks that were laid back, casual and carefree but with the elegance, flair and fashion-forward elements that will surely turn heads. Live music was provided DJ Callum David while guests were treated to entrees from newly opened food tenants – Tous Les Jours, Hollys’ Coffee, Black Canyon Coffee, Breadstory & Krispy Kreme.

I love the food served to us!!

The show was set in the mall’s Food Street area – a newly opened Al Fresco dining strip, currently with 12 new dining concepts – and is set to launch with at least 30 restaurants by 4th quarter this year. For more info, contact the marketing department at 8000447 loc 115 or e-mail
This will be the next event center of SM Southmall!

Behind the scenes
P7057757 P7057759 P7057763 P7057765 P7057766 P7057770 P7057771 
P7057238 P7057239 P7057241 P7057242 P7057607

The Runaway
P7057257 P7057261 P7057262 P7057265 P7057268 P7057269 P7057270 P7057273 P7057276 P7057283 P7057285 P7057290 P7057292 P7057294 P7057297 P7057299 P7057303 P7057307 P7057311 P7057315 P7057321 P7057322 P7057323 P7057330 P7057332 P7057334 P7057341 P7057344 P7057347 P7057349 P7057350 P7057353 P7057359 P7057362 P7057366 P7057369 P7057380 P7057381 P7057386 P7057389 P7057395 P7057402 P7057404 P7057406 P7057409 P7057410 P7057413 P7057417 P7057420 P7057424 P7057425 P7057428 P7057432 P7057433 P7057436 P7057439 P7057443 P7057444 P7057446 P7057451 P7057454 P7057456 P7057459 P7057465 P7057468 P7057472 P7057475 P7057481 P7057483 P7057488 P7057492 P7057496 P7057503 P7057506 P7057510 P7057507 P7057517 P7057519 P7057521 P7057524 P7057528 P7057531 P7057535 P7057538 P7057543 P7057546 P7057547 P7057548 P7057550 P7057551 P7057555 P7057558 P7057560 P7057564 P7057569 P7057577 P7057582 P7057584 P7057587 P7057592 P7057598 P7057602 P7057604 P7057608 P7057610 P7057612 P7057615 P7057620 P7057622 P7057625 P7057627 P7057629 P7057633 P7057640 P7057645 P7057649 P7057653 P7057654 P7057658 P7057662 P7057663 P7057667 P7057669 P7057673 P7057677 P7057678 P7057680 P7057684 P7057688 P7057692 P7057695 P7057698 P7057702 P7057710 P7057717 P7057719 P7057723 P7057725 P7057729 P7057737 P7057740