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Monday, November 17, 2014

23rd Soiree Beaujolais celebration with French Chamber of Commerce and Industry in the Philippines this November 20 in Manila Hotel

beaujolais poster
It’s another time of the year again, because the celebration of Soiree Beaujolais is back here in Manila, thanks to the French Chamber of Commerce for bringing this French tradition here in our country. The next celebration is on Nov 20 inside the Tent City of Manila Hotel.


Every third Thursday of November each year, millions of cases of Beaujolais Nouveau young red wine make their way down the hills in the French region of Burgundy to the bars and caf├ęs across France. Not all cases are unloaded within French boundaries, as more will soon be opened in other parts of the world.

The produce from the first yield would be poured out as a reward for those who helped in the harvest. French communities all over the globe celebrate this harvest fest, making it the world’s biggest wine event. This wine of varying fruity aromas is meant only to be enjoyed not swirled, sniffed and rated as one would do to red wines aged in oak barrels.

This merry-making half a world away comes to Manila once more as the French Chamber of Commerce and Industry in the Philippines holds the 23rd Soiree Beaujolais on November 20 at the Tent City of the Manila Hotel, One Rizal Park, Manila.

The fete will be themed “Tradition and Innovation”, telling the story of France’s dynamic movement from the turn of the century in the 20s up to today by way of murals, visual collages, lighting, music, and the interpretative renderings in dance and other theatrical art forms.

    France has been quietly making cutting edge innovations in various industries such as automation, aeronautics, and information technology. Furthermore, there are few areas where tradition and tech marry more beautifully than in the process of wine making. Decades of dedication to the craft of creating beautiful vintages by generations of French farmers and vintners has elevated it to an art form where technological advancement only enriches the old-school techniques.

Photo Board of Directors French Chamber
Members of the Board of Directors of the French Chamber of Commerce and Industry, from left to right, Jean Caillard, Steven Rouche, Cyril Rocke, Bernard Flour, and Martin Ruby. Photo credit: Edel Santiago

Enjoy the evening indulging in cheese and other delicacies especially flown in from France. The Manila Hotel will prepare even more gastronomical delights, including exotic hors d’oeuvres, charcuterie, fresh oysters, a myriad of salad concoctions, the hot French and continental cuisine, the pastries and fabulous desserts which the hotel is patronized for.

Major Sponsor EDI Peugeot will showcase its signature cars, and Marithe’ + Francois Girbaud will punctuate the evening with a dazzling denim show by the Philippine All Star performers.

Major Partners of the event are: Banco De Oro Unibank, Inc., Lafarge Cement Services Philippines Inc., Total (Philippines) Corporation, Pacific Hemisphere Development Corporation, and Thales Australia Limited Philippine Branch Office.

Participating Partners are DataOne Asia Philippines Inc., Jones Lang Lasalle, JT International (Philippines) Inc., Oberthur Technologies, Powertech Asia Pacific, Inc., Schneider Electric, SDV Philippines, Inc., Sycip Gorres Velayo & Co., Le Cellier French Wine Selection, Qatar Airways, M Lhuillier Jewellers, AGS Four Winds International Movers, Jewelmer Joaillerie, Asian Eye Institute, El Nido Resorts, Coffral Access and Shoring, TraveLife Magazine and TraveLife TV, Dragonpay, The Manila Hotel, and Perennial Partner — The Embassy of France in the Philippines.

It is noted that Manila’s version of the wine festival is regarded as among the best with the grand food, entertainment and raffle it offers.

Book your ticket through the French Chamber of Commerce and Industry, by calling telephone number 02 4917708. You can also purchase tickets online at

For more information, please visit:


bloggers commentary:

We were there last year and it was a fun celebration about wines, dancing, singing, and meet new people within the circle of French Chamber of Commerce and Industry in the Philippines.







Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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