I just witness the launch of the new product line of Chowking and also the joint venture of Chowking and Lao Dong, one of the oldest chain of restaurants in Taipei. World's beef noodle king is in Manila and was here to share his secret recipe to all chefs and cooks of Chowking Foods Corporation. I just saw and hear what Chef Liu Zheng Hsiung shared to us in how to have the tastiest beef noodle in town and in their restaurant in Taipei, they used to boil the fresh beef for 24 hours and add some Chinese seasong in order to make it more delicious. And here in Manila, he went to some local market just to get the similar ingredients just to make the best beef noodle for us during the cooking demo.
Chef Liu showed on how to prepare the beef noodle to some food bloggers who volunteered during the cooking demo, and he added 2 kinds of soup for the noodles and then sliced some beef, then added to the noodles. As for the volunteers tasted the meal, they raised two thumbs up. There are two kinds of beef noodles, one of them are look like a spicy beef and the other one is a tendon beef, some say that it taste like "bulalo", but the taste is very different and when I tasted it too after the demo, there's something different on the taste, I grew up eating noodles and ramen, but for this I had just tasted something I haven't tasted before and for that I'll just grab it in Chowking and no need for me to go to Taiwan or Hong Kong just eat the tastiest noodles in town. ( READ MORE BELOW After the link)
Chef Liu is the 2nd generation owner of the Lao Dong Restaurant chain, which was established in 1950 by his father. The restaurant chain is known for its delicious beef noodles prepared and boilded for 24 hours. In 2006, Chef Liu won the 1st prize in the Traditional Beef Noodle Corporation during the Taipei Beef Noodle Festival.
Chef Liu went here in Manila and has shared the secret recipe to Chowking, and visited us here after a 3 month joint venture agreement between Lao Dong and Jollibee Group, Chowking's parent company . The joint venutre and exchange of technology is a part of Jollibee Group's global expansion strategy to increase its presence abroad.
Chowking generated more than P10 billion in annual sales in 2007, and it is a 13% highger than the previous year and now maintains a 382 stores in the Philippines, 12 in the USA, 10 in UAE, and 5 in Indonesia.
more photos at Taiwan's Beef Noodle King "Chef Liu Zheng Hsiung" / meet and greet / shares recipe to Chowking
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