Open Coca-Cola, Open Happiness.
Araneta Center in Cubao launched their Christmas Tree yesterday November 12, 2010 and it was supported by Coca-Cola Philippines and they painted the city with red and a lot of Christmas spirit. The lighting of the tree is an old celebrated custom way back since 1981 and I remember that I dream of attending a Christmas tree lighting event in Araneta years ago and since my youngling years and now after more than 20 years, I am now here at the event site covering the event and attending as a blogger ambassador for the Coca Cola Live Postively. I enjoyed my stay there last night with my sis and blogger friends in watching the program and have some fun and laughs at the Coca Cola Caravan which was crowded with media people and celebrities. The tree stands at 100 feet and with 10,000 lights.
The clock was ticking and If my watch is right, they lighten up the tree at around 7pm and then followed by a musical performance by the ABS CBN Kapamilya stars and it was like watching their Sunday variety show ASAP. The event is high on energy and electrifying, fans of celebs shout and cheer them at the audience area, media people panic mode in covering the event and then sitting,standing and talking to our winning beauty queens. The support of Coca-Cola for the Christmas lighting in Araneta is just a start and it will continue til the next generation. I'm really happy that hearing Christmas songs and decorations will be this early, and now the memory of my past Christmas comes back and misses everyone, but this year will celebrate a new and special Christmas, because our baby boy Ashton is here with us.
"Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
Ho ho ho, It’s Christmas time " - Train
more photos and coverage below
I just go in time witness the Coca Cola parade after I arrive in Cubao, I walk with the parade and took some photos, I even rode in the parade truck at the back with the Enchong Dee and then I went down again and took a front photo and went directly to the event site.
PBB teen clash celebs riding the parade truck / Santa Claus arrives riding the Coca Cola Happiness truck
The Christmas tree rises up in the heart of Araneta Center, Cubao. I just observed that they are using the same tree and the same star but with different lights and decor.
The event site also known as the Coca Cola Caravan at the parking lot of Araneta and Gateway mall / my media ticket for the event
grabbing an iced cool Coca Cola sakto bottle and drinking it..bottoms up
The Caravan has lots of booth and gaming activities / Carl checks out the pachinko game that you can win Coca Cola shirts
host of the event : Nicole Hyala and Chris Tsuper / the PBB teen class celebs photo op with our Santa Clause / Pinoy Big Brother Teen Clash of 2010 housemates Ivan Dorschner, James Reid, Ryan Bang, Bret Jackson, Tricia Santos, Jenny Sol, Devon Seron and Fretzie Bercede
the Caravan site is now crowded with lots of media and press. Everyone enjoyed that pachinko games and photo op
Starstruck idols are here : Kris Bernal, Steven Silva, Rocco Nacino Enzo Pineda and Diva Montelaba / and that's me with Kris Bernal
Coca Cola Philippines photo op with Santa Clause and brand ambassador Kim Chui and Enchong Dee
Kim and Enchong, after a tv interview, I also heard that Kim will celebrate Christmas outside the country...alone???
at the stage area, ohh looks whos sitting at the VIP chair (actually, thats a joke, I'm sitting at the back at the media area)
Kitchie Nadal opens the event with 4 songs, a Christmas song, her original songs and then covers the song of Train's Christmas theme song "Shake Up Christmas Coca Cola Holiday)
great to see her again performing live in Manila after she stayed abroad for a year.
Kitchie Nadal : "I can't hear you!!"
We also watched the complete TVC of Coca Cola for their Christmas campaign. Everyone cheers and screams after fans saw Enchong and Kim.
Watch the
Kim and Enchong on stage opens another welcome note for the event
This is one weird setting, seeing Kim and Kris meet in one stage, look at them hahaha. So cute and Kim is taller than Kris.
our blogger friends pose on my cam and sitting behind our winning beauty queens
all celebs on stage preparing for the grand launch of the Christmas tree
here's my panoramic photo view of the event with the tree, stage and the audience
Araneta Center officials and the local government of Q.C. joins in the photo op after lighting up the Christmas tree.
another panoramic photo view
Kim and Enchong poses for me in my camera
Ma. Venus Raj and other beauty queens / and check out the blogger ambassados : Flow Galindez and me
and after the sight and sound show of the Christmas tree, theres another production on stage, a live musical performance featuring ABS CBN Kapamilya stars / Yeng Constantino performs her new single on stage "jeepney song" (ano nga ba title nun?)
Venus Raj joins Karylle on stage and starts to host the event, great to see her as a host / and PBB teen clash performs on stage.
another PBB love team on stage and photo with the tree and plugging their show "Shout out!"
Juanita Banana star: Bianca Manalo performs a dance number with Matt Evans.
even aliens and creatures performs on stage - Kokey and Kekay
Zsa Zsa Padilla so awesome! I like her super! seeing live on stage.
Bugoy Drilon performs with the Star Power group
Carol Banawa and Martin Nievera performs some Christmas songs
Zaijan Jaranilla and Xyriel Manabat after a dance number and the cutey Mara Clara stars : Kathryn Bernando and Julia Montes after a singing number with their teen partners
Makising Morales now all grown up / and Bugoy performs a funny 12 days of Christmas with the Goin Bulilit kids, I love their act on stage so cute and funny.
another panoramic photo view
Empress Schuck dances on stage and Gab Valenciano performs a high energy dance number with Goin Bulilit kids, napa wow ako sa galing na sayaw ni Bugoy bulilit.
fireworks display after the big performance of the stars. The sight and sound resumes and everyone watch the LED lights of the tree.
Merry Christmas everyone!
Enchong and Kim, photo from the press kit material.
“We are so happy that we are part of this very momentous affair - to light up happiness and open up a magical Christmas season with our favorite drink, Coca-Cola! That’s what this occasion is all about- for us to remember that we would always have Coca-Cola to energize our bodies with its delicious taste and fizz as we celebrate with the ones closest to our hearts and to refresh our spirits so we can all enjoy life’s goodness,” says Coca-Cola ambassador Enchong Dee.
banner collateral that was used by Coca Cola
They also launched the Coca-Cola Contour Glass promo, were you can collect it to your home and use it this holiday season. All you have to do is buy any Coca Cola and look on the bottle cap with a Santa logo or image for the "Coke glass" and then txt and collect 2 more regular Coca Cola caps and exchange these for a one Coca Cola Christmas Contour Glass from any 7 Eleven store, sari sari stores, public market and Coca Cola Sales office nationwide. promo is up until December 31, 2010 only.
slideshow gallery of my entire photo coverage
