my coverage: Coca-Cola Christmas tree lighting event in Araneta Center, Cubao

http://farm5.static.flickr.com/4108/5170656793_f192c6b08d_b.jpg
Open Coca-Cola, Open Happiness.

Araneta Center in Cubao launched their Christmas Tree yesterday November 12, 2010 and it was supported by Coca-Cola Philippines and they painted the city with red and a lot of Christmas spirit. The lighting of the tree is an old celebrated custom way back since 1981 and I remember that I dream of attending a Christmas tree lighting event in Araneta years ago and since my youngling years and now after more than 20 years, I am now here at the event site covering the event and attending as a blogger ambassador for the Coca Cola Live Postively. I enjoyed my stay there last night with my sis and blogger friends in watching the program and have some fun and laughs at the Coca Cola Caravan which was crowded with media people and celebrities. The tree stands at 100 feet and with 10,000 lights.

The clock was ticking and If my watch is right, they lighten up the tree at around 7pm and then followed by a musical performance by the ABS CBN Kapamilya stars and it was like watching their Sunday variety show ASAP. The event is high on energy and electrifying, fans of celebs shout and cheer them at the audience area, media people panic mode in covering the event and then sitting,standing and talking to our winning beauty queens. The support of Coca-Cola for the Christmas lighting in Araneta is just a start and it will continue til the next generation. I'm really happy that hearing Christmas songs and decorations will be this early, and now the memory of my past Christmas comes back and misses everyone, but this year will celebrate a new and special Christmas, because our baby boy Ashton is here with us.

"Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time

Ho ho ho, It’s Christmas time " - Train

more photos and coverage below

PB127869
I just go in time witness the Coca Cola parade after I arrive in Cubao, I walk with the parade and took some photos, I even rode in the parade truck at the back with the Enchong Dee and then I went down again and took a front photo and went directly to the event site.

PB127867 PB127876
PBB teen clash celebs riding the parade truck / Santa Claus arrives riding the Coca Cola Happiness truck

PB127884
The Christmas tree rises up in the heart of Araneta Center, Cubao. I just observed that they are using the same tree and the same star but with different lights and decor.

PB127885 PB127887
The event site also known as the Coca Cola Caravan at the parking lot of Araneta and Gateway mall / my media ticket for the event

PB127895 PB127898
grabbing an iced cool Coca Cola sakto bottle and drinking it..bottoms up

PB127907 PB127913
The Caravan has lots of booth and gaming activities / Carl checks out the pachinko game that you can win Coca Cola shirts

PB127934 PB127948
host of the event : Nicole Hyala and Chris Tsuper / the PBB teen class celebs photo op with our Santa Clause / Pinoy Big Brother Teen Clash of 2010 housemates Ivan Dorschner, James Reid, Ryan Bang, Bret Jackson, Tricia Santos, Jenny Sol, Devon Seron and Fretzie Bercede

PB127959
the Caravan site is now crowded with lots of media and press. Everyone enjoyed that pachinko games and photo op

PB127967 PB127971
Starstruck idols are here : Kris Bernal, Steven Silva, Rocco Nacino Enzo Pineda and Diva Montelaba / and that's me with Kris Bernal

PB127977
Coca Cola Philippines photo op with Santa Clause and brand ambassador Kim Chui and Enchong Dee

PB128010
Kim and Enchong, after a tv interview, I also heard that Kim will celebrate Christmas outside the country...alone???

PB128021
at the stage area, ohh looks whos sitting at the VIP chair (actually, thats a joke, I'm sitting at the back at the media area)

PB128068
Kitchie Nadal opens the event with 4 songs, a Christmas song, her original songs and then covers the song of Train's Christmas theme song "Shake Up Christmas Coca Cola Holiday)

PB128128 PB128152
great to see her again performing live in Manila after she stayed abroad for a year.

PB128172
Kitchie Nadal : "I can't hear you!!"

PB128190
We also watched the complete TVC of Coca Cola for their Christmas campaign. Everyone cheers and screams after fans saw Enchong and Kim.


Watch the

PB128214
Kim and Enchong on stage opens another welcome note for the event

PB128231 PB128232
This is one weird setting, seeing Kim and Kris meet in one stage, look at them hahaha. So cute and Kim is taller than Kris.

PB128294
our blogger friends pose on my cam and sitting behind our winning beauty queens

PB128253_stitch
all celebs on stage preparing for the grand launch of the Christmas tree

PB128264_stitch
here's my panoramic photo view of the event with the tree, stage and the audience

PB128419_stitch
Araneta Center officials and the local government of Q.C. joins in the photo op after lighting up the Christmas tree.

PB128395_stitch
another panoramic photo view

PB128442
Kim and Enchong poses for me in my camera

PB128465 PB128472
Ma. Venus Raj and other beauty queens / and check out the blogger ambassados : Flow Galindez and me

PB128479 PB128486
and after the sight and sound show of the Christmas tree, theres another production on stage, a live musical performance featuring ABS CBN Kapamilya stars / Yeng Constantino performs her new single on stage "jeepney song" (ano nga ba title nun?)

PB128498 PB128521
Venus Raj joins Karylle on stage and starts to host the event, great to see her as a host / and PBB teen clash performs on stage.

PB128576 PB128591
another PBB love team on stage and photo with the tree and plugging their show "Shout out!"

PB128651 PB128673
Juanita Banana star: Bianca Manalo performs a dance number with Matt Evans.

PB128681 PB128696
even aliens and creatures performs on stage - Kokey and Kekay
Zsa Zsa Padilla so awesome! I like her super! seeing live on stage.

PB128707 PB128719
Bugoy Drilon performs with the Star Power group

PB128734 PB128763
Carol Banawa and Martin Nievera performs some Christmas songs

PB128810 PB128875
Zaijan Jaranilla and Xyriel Manabat after a dance number and the cutey Mara Clara stars : Kathryn Bernando and Julia Montes after a singing number with their teen partners

PB128883 PB128919
Makising Morales now all grown up / and Bugoy performs a funny 12 days of Christmas with the Goin Bulilit kids, I love their act on stage so cute and funny.

PB128916_stitch
another panoramic photo view

PB128927 PB128954
Empress Schuck dances on stage and Gab Valenciano performs a high energy dance number with Goin Bulilit kids, napa wow ako sa galing na sayaw ni Bugoy bulilit.

PB128988
fireworks display after the big performance of the stars. The sight and sound resumes and everyone watch the LED lights of the tree.

PB128996
Merry Christmas everyone!

_NIK6271
Enchong and Kim, photo from the press kit material.

“We are so happy that we are part of this very momentous affair - to light up happiness and open up a magical Christmas season with our favorite drink, Coca-Cola! That’s what this occasion is all about- for us to remember that we would always have Coca-Cola to energize our bodies with its delicious taste and fizz as we celebrate with the ones closest to our hearts and to refresh our spirits so we can all enjoy life’s goodness,” says Coca-Cola ambassador Enchong Dee.

SLEX 80X60
banner collateral that was used by Coca Cola

SSS Poster

They also launched the Coca-Cola Contour Glass promo, were you can collect it to your home and use it this holiday season. All you have to do is buy any Coca Cola and look on the bottle cap with a Santa logo or image for the "Coke glass" and then txt and collect 2 more regular Coca Cola caps and exchange these for a one Coca Cola Christmas Contour Glass from any 7 Eleven store, sari sari stores, public market and Coca Cola Sales office nationwide. promo is up until December 31, 2010 only.

slideshow gallery of my entire photo coverage

Created with flickr slideshow from softsea.