that's me acting as a human artwork stand,
"Best Things" artwork is made by Gari Buenavista
If you really like to make a big announcement or perhaps try to show the people on what you want to believe and share to them that a part of something need a lot change, all you need to do is be visible in the public one. And if you want to preserve mother nature, how will you let people know about your campaign? But here's the great thing I have discovered from last night's press event. 2nd Media - the Public Affairs arm of the Outdoor Advertising Association of the Philippines (OAAP) has made a new chapter in the history of billboards and out door advertising with the Philippine launching of the Manila Outdoor Gallery Art Route. READ MORE BELOW
photo from nuffnang.com.ph
“Art throughout history has always inspired change by always going beyond the frame,” says Dondie Bueno, 2nd Media spokesperson. “And with the OAAP, we aim for the Manila Outdoor Gallery Art Route to be a catalyst for change in the metro by pushing the boundaries of what billboards can be.”
Dubbed as the biggest outdoor gallery in Asia, it features artworks from 10 of the most promising Filipino artists such has Popo San Pascual, Riel Hilario, Eddie Boy Escudero, Jose Terence Ruiz, Mario V. Fernandez, Gari Buenavista, MM Yu, Christina Quisumbing Ramilo, Lotsu Manes, and Tina Fernandez of ArtInformal who also curated the exhibit.
Sharing a theme that highlights environmental awareness, these artworks located in key locations across the metro, is in support of the ongoing international movement rallying for nature conservation. “People are not used to seeing paintings on a billboard. This momentarily takes them out of their daily grind and they start to notice. Can you imagine a better way to drive your message across than to evoke reactions from passersby?” continues Bueno.
Also through the Manila Outdoor Gallery Art Route, 2nd Media and the OAAP aims to raise awareness that billboards are in fact effective channels for communication and are not just tools for advertising. “We want these paintings and photographs on billboards to enrich and entertain people. We want them to engage in discussions about the artwork they saw at North Luzon Expressway or how they liked the one in Cubao better.”
Aside from bringing art to the people, the Manila Outdoor Gallery Art Route also complements the initiatives of the local government towards uplifting the country's urban landscape. “Galleries often show their best artists at fairs or exhibits, and these artists who contributed their works for the Manila Outdoor Gallery Art Route are the cream of the crop and deserve no less than the biggest outdoor gallery in Asia.” - Press Release, Geiser Maclang
And that's the biggest outdoor art gallery in Asia. If mighty giant billboards attract a lot of attention to the public, then we can have an artwork posted in the high rise tower in Manila and let the people reflect one another on how they can interpret the message embedded in the artwork.
more photos at The Art of Billboards: 2nd Media Opens the Biggest Outdoor Gallery in Asia ( press/media launching)
the cloud photo art - "Hingang Malalim" by Tina Fernandez and Christina Quisumbing ramilo
Mating Call by Popo San Pascual
"Hayup ka" by Mario V. Hernandez
"You Are What You BrEAThe" by Jose Terence Cruz
