Event Coverage : Harry Potter and the Half Blood Prince IMAX movie premiere at SM Mall of Asia


Jam packed of people, press, Harry Potter fans at the premiere and press screening of the IMAX movie of Harry Potter and the Half Blood Prince at the IMAX Theater in SM Mall of Asia. Me and the movie bloggers were invited by Warner Bros. to watch the very first release of the movie in IMAX 3D format. The movie is around 2 1/2 hours, its a long movie plus a 12 minute 3D IMAX feature at the beginning of the film. Regular price of an IMAX movie for Harry Potter is P400.

read more below to see more photos and album of my coverage

more photos in my album at Harry Potter and the Half Blood Prince - IMAX press screening at SM MOA


Chris, Jonel and Lace at the cocktails area


The international digital press kit


me and Lace, and behind us is Harry Potter


the movie bloggers


the premiere ticket in gate fold and glossy format.