CONTEST: P100,00 Dream Kitchen and a Trip abroad for the SM Hypermarket Super Chef 2010

SM Hypermarket has launched the latest and greatest edition of its Super Chef series by turning it into a reality show – think Iron Chef meets American Idol meets Survivor.

Super Chefs is open to anyone who can cook, be they housewives, carinderia owners, culinary school students or professional chefs. The competition is divided into three stages: 1) audition; 2) elimination; and the 3) grand finals.

The Super Chefs grand finals will be aired on the Asian Food Channel and hosted by Chef Tristan Encarnacion. (more below)

To get qualified for the audition round, interested participants just need to present a P1,000 single or accumulated purchase from any SM Hypermarket inclusive of the sponsors’ product together with your cooked dish on the submission day. Throughout the competition, their creations will be judged by celebrities like Winnie Cordero and the country’s top chefs like Reggie Aspiras, to ensure that only the best survive.

The grand winner of the SM Hypermarket Super Chefs will get to take home a kitchen showcase worth P100,000 and go on a 4-day all-expense-paid trip to Singapore for a culinary training. Runner-ups will also win a P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

The contest runs from May to July 2010. For details, visit any SM Hypermarket branch, log on to, or like Super Chefs on Facebook.

SM Hypermarket Super Chefs 2010 is sponsored by Unilever Foodsolutions, Nestle, San Remo, Purefoods, Selecta, Kraft Miracle Whip, Cheez Whiz, Eden Cheese, Mccormick, Lee Kum Kee, Kikkoman soy sauce, Clara Ole and San Miguel Beer.




  1. Contest is open to all cooking enthusiasts.
  2. To join, just present a P1,000 single or accumulated purchase from SM Hypermarket, inclusive of at least one product from the following sponsors:
The contest is composed of 3 stages: audition, elimination and finals.
  1. Criteria for judging:

      50% Taste

      25% Originality

      15% Plating/Presentation

      10% Affordability


  • Create your own version of Adobo, Kaldereta or Menudo and submit the finished product with proof of purchase at the appointed Hypermarket branch (see schedule below). You may submit as many dishes and join in any branch. Submissions will be accepted from 2 pm to 4 pm.
Centris Station, Valenzuela,

Marilao Molino, Sucat, MOA,

June 15

June 18

Bicutan, Pasig, Clark

Novaliches, Mandaluyong

Makati, North Harbour

June 16

June 19

June 30

North EDSA, Las Piñas, Taytay, Muntinlupa, Rosales, Baliwag, Fairview June 17

June 23

June 25


  • Three (3) winners from each branch will be chosen (or a total of 60 winners) who will qualify to the next round.


  • The 60 winners will be clustered into 3 branch locations and will be competing in a live cook-off at SM Hypermarket
  • Contestants will be given 45 minutes and a P250 budget to shop for ingredients and prepare a dish using a secret ingredient which will be revealed on contest day.
  • Four (4) winners from each cluster (or a total of 12 contestants) qualify for the Finals.


  • In the grand finals, contestants will be grouped into teams of 3. They will go through four (4) rounds, each preparing “themed” dishes (themes will be revealed on contest date) good for 6 persons.
  • Contestants will be eliminated as each round progresses until only two (2) are left. They will then face off for the grand prize.
  • The Finals will be aired over the Asian Food Channel (AFC) and will be hosted by Chef Tristan Encarnacion.
  • Super Chef 2010 winner will receive aP100,000 kitchen showcase and a 4-day, all-expense-paid trip to Singapore for Unilever Cuisine Training.