coverage: Mabuhay Germany 2011 event and booths @ Bonifacio High Street (opens Oct 7-9)


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Last night was the opening and launch event of the Mabuhay Germany 2011, on its 4th year in celebrating the Mabuhay German that carries the theme "Winning Moments", celebrating the victorious events between Philippines and German for its 140 years of trade partnership. Mabuhay Germany 2011 is like bringing all kinds of items, food, culture, participated by 35 German companies at the grounds of Bonifacio High Street in BGC, Taguig City. The booths, exhibits, resto tents and attractions are open for the public this Oct. 7-9, 2011. (more below)


They also signed a Memorandum of Agreement and Understanding on Cooperation between Taguig City, Philippines nad Freibur City, Federal Republic of Germany which was fostered by Robert Bosch Inc. Philippines and facilitated by the German-Philippine Chamber of Commerce and Industry Inc. The agreement paves the way for the two cities to collaborate in social, technological and environmental programs that will benefit the communities of the two cities. The programs will focus on the areas of clean energy, CO2 reduction, climate change adaptation, disaster preparation, waste management, city planning and public transport system.

The signing was headed by the Mayor of Taguig Ma. Laarni Cayetano, its an interesting partnership in terms of working together in transfering of knowledge to the Philippines to have a green industry and then Germany to bring in more investors, companys and offer more jobs to pinoys.

The night was in high level when they brought here in our country the German jazz band - The Hot Brownies.
“Mabuhay Germany has always been an excellent venue to promote German-Philippine businesses and a venue to showcase the great things that the partnership has brought to Philippine and German communities. The remarkable success of Mabuhay Germany inspires us to further engage in more collaboration so in each year’s celebration there will be bigger things to celebrate,”  said Reiner Allgeier, President of the German-Philippine Chamber of Commerce and Industry, Inc.
Exhibitors at the 2011 Mabuhay Germany are Asian Carmakers Corporation (BMW),  Ayala Land Sales Inc., BAG Electronics Inc., Bayer Philippines Inc., Banco de Oro Unibank, Inc., Braun Bueffel, Continental Temic Electronics Phil. Inc., CS Garment, Inc. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (German Development Corporation), Dizon Farms, Doehle Shipmanagement Phils. Corp., Euro Pacific Resorts Inc. Fine Concept Hotel Line Corp (WMF), Focus Global Inc. (Miele), Friedrich Nauman Foundation for Liberty (FNF), German Embassy Manila,  German European School Manila, Goethe Institut/DAAD  (German Academic Exchange Service), GreenPowerPhilippines, Inc., Haefele Philippines Inc / Haefele GmbH & Co KG, JB Sports, Lufthansa German Airlines, Lufthansa Technik Philippines, MAN Automotive Concessionaires Corporation, Merck, Inc., Robert Bosch Inc., Santa Fe Moving and Relocation Services Philippines Inc., Schenker Philippines Inc., Sofitel Philippine Plaza Manila, SSI Schaefer Systems Phils. Inc., Star Paper Corporation - Zwilling J.A. Henckels, Times Trading Co. Inc. (LAMY).

The event was also made possible by Aboitiz Project TS Corp., Asian Carmakers (BMW), Banco de Oro Unibank, Inc., Cats Motors (Mercedes), Continental, Deutsche Gesellschaft für Internationale, Zusammenarbeit (GIZ) GmbH (German Development Corporation), Germanischer Lloyd, Hamburg Trading, Hapag-Lloyd Phils Inc and Steag State Power.

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So what did I learned from this event ?
I'm glad that there's a kind of event here in Manila and there's a group like the German-Philippine Chamber of Commerce and Industry Inc and other German related institutes in cooperating with our local government and organizers in hosting this awareness and opportunity for both countries in working together, eps. when it come to solar and renewable energy that German wants to help the Philippines in using this for our industry and also make us more competitive in the global market. I like the knowledge transfer as our local will be working with the German groups not only about fighting climate change but also to offer jobs in some German companies. It is about sharing the German culture, the fun, the beer, the sausages, football, but also its about promoting new investments here in the Philippines.

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