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Monday, July 29, 2013

World Food Expo 2013 at SMX and WTC this July 31-Aug 3, 2013

World Food Expo 2013
It’s another year of World Food Expo here in Manila and this is the biggest  food and beverage event in the Philippines celebrating their 13th year this 2013. The next WOFEX is on July 31-Aug 3, 2013 that will happen in two big venues for trade show and market – yup, that’s not a read it right… WOFEX 2013 will take place in SMX in SM Mall of Asia and also in World Trade Center. The trade show with 400 exhibitors usually take place in World Trade Center, while the seminar – WOFEX Market, WOFEX University and Philippine Culinary Cup will take place in SMX Convention Center.

I’m sure you are interested in attending the event even if its happening at the two venues at the same time, the organizers arranged a FREE shuttle bus going to the other venue if you are in the other side of WOFEX 2013, just check the shuttle schedule when you arrive there at the event.

Entrance fee for this event..per day is PHP 150. – one ticket can accommodate a visit to two venues in one day.

World Food Expo 2013

The 4 day event is jampacked with lots of trade shows and also activities for visitors, the most highlighted part of the WOFEX 2013 is the seminar – called WOFEX University, and the new highlight is the seminar and demo of the 4 P’s of Divas of Pastry, some say they are the Queen of Pastry here in the Philippines – dubbed as the concert of P’s or food concert of the pastry divas – namely Chef Penk Ching, Chef Peachy Urban, Chef Pixie Sevilla-Santos, Chef Jackie Ang-Po – for the first time in Philippine culinary history, the 4 pastry chef will stand on stage doing a food demo and talks about baking and wedding cakes. They will also be teaching on making pastry with Filipino twist, they told us that bakers can apply the skills and knowledge of foreign baking using our local ingredients and also having a Filipino flavored pastry. The demo of the pasty divas will be on August 1 @ 11am. Price of the seminar is at Php 500 only.
Another highlight is that Top Chef Master Chef Rick Moonen will be here in Manila, he's a world-renowned King of American Seafood, he will showcase his culinary expertise using our local seafood. He is the Executive Chef and Owner of RM Seafood and RX Boiler Room Restaurants in Las Vega, he's a celebrated chef and a champion of sustainability. His talk and demo will be on Aug 1 at 2:30pm, seminar module price is at Php 1000.

Other seminars are:
July 31
10am - Latest food trends and restaurant concepts by Chef Robby Go
1pm - Crazy for cronutz and more: a sweet demo by Chef Buddy Trinidad
2pm - Modern Latte Art by 2013 Chicago Latte Art World Champion - Junichi Yamaguchi
4-pm Catering Forum: The FCAP Experience by Food Caterers Association of the Philippines

Aug 1
10am - Sustainable seafood by Chef Gigi Angkaw
11am - The 4Ps of Pastry by Chef Penk, Peachy, Pixie and Jackie
2:30pm - The Top Chef Master Experience by Chef Rick Moonen

Aug 3
10am - WACS "Feed the planet" panel discussion by Chef Rick Moonen, Chef Alan Orreal, Ms. Chit Juan and Chef Joanne Limoanco-Gendrano

There’s also the Philippine Culinary Cup 2013, on its 4th year and endorsed by the World Association of Chefs Societies, they opened up a large category catering to different food and cooking style, the competition is also open to foreign chefs and this is a big challenge to our local chefs to stand who’s the best of the best! The contest and live cooking session and judging will take place in SMX Convention Center from 10am-7pm. Grand prize of the contest is a trip to America and also around Asia.

There are more activities at WOFEX 2013.
My interest here is to attend:

July 31
4pm – 5pm Mix and Match Beverage by Da Vinci Gourmet Syrups and Sauces
3pm-6pm How to Start and Manage your Catering Business (P1,497)

Aug 1
3pm – 4pm A –Z’s of Opening A Coffee Shop or Restaurant
4pm – 5pm It’s More Fun Cooking with Delicious Special Noodles and Pasta
5pm – 6pm Revolutionary Juicing
10am-11:30am How to Prepare an Effective Business Plan for your Food Business
by Dean Pax Lapid(P 1,497)

Aug 3
4pm – 5pm Baking 101 with Chef Pixie Sevilla
1pm-3pm Secrets to Effective Marketing Strategies using Social Media by Eireen Diokno-Bernardo (P1,497)
3pm-6pm BUSINESS + TAXATION : Steps on How to Legalize your Business by Atty Joel Nunez (P1,497)

MORE Schedules here for the WTC and SMX venues of WOFEX 2013

more details at
and the competition details at and

Schedules of the Philippine Culinary Cup -

Seminar details -

here are some photos from the bloggers conference of WOFEX

World Food Expo 2013 blogcon
Blogcon at Azuthai resto in Makati

World Food Expo 2013 blogcon
The first time I realized that they have two venues…wow!! first time to see an expo occupying two kinds of venue and this shows that it is possible

World Food Expo 2013 blogcon
Time to eat!!!!

World Food Expo 2013 blogcon
Gina PR for WOFEX 2013 started the Q and A

World Food Expo 2013 blogcon
The 4 P’s of Pastry aka… Pasty Divas

World Food Expo 2013 blogcon
Mr. WOFEX Man!!!! organizer of WOFEX 2013

World Food Expo 2013 blogcon
He told us that being part of WOFEX 2013 is like having the best business card of your life
its true!! business grows more and thanks to expos and conventions. It’s a gateway of networking a business to business / consumer.

World Food Expo 2013 blogcon
If there’s a top chef master contest…then we have this as our own contest!!!
pinoy chefs vs. their own and also vs. foreign chefs.
prize: a world renowned title

World Food Expo 2013 blogcon
Category of the Philippine Culinary Cup

World Food Expo 2013 blogcon
Top Chef Master Chef Rick Moonen is one of the big guest here at WOFEX 2013

World Food Expo 2013 blogcon
Organizers of WOFEX 2013

World Food Expo 2013 blogcon
Organizers of WOFEX 2013.
Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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