It was that Brother printer trade off in Megatrade Hall that made me aware the existence of Brother Group International, and I didn’t knew that time that they are a new player for the printer machine business.
Looking back and I just realize that they started here in the Philippines in year 2000 and then for today 2016, they are now celebrating their 15th year of providing innovative products for Filipinos, for personal and corporate use.
They started here in the Philippines with a handful of staff that was led by Japanese expatriate and former Brother Philippines President Takatoshi Kawakami, and they were here to sell facsimile machines and then through the years, the company became the country’s leading providers of home and business IT peripherals.
From its first-full year sales of Php 65 million, the company is now a Php 1-billion plus sales company that is complemented by a dedicated workforce, an extensive network of provincial offices, accredited distributors, nationwide resellers and a network of Authorized Service Centers.
For current and first Filipino President of Brother Philippines Glenn P. Hocson, having the right products, committed partners, dedicated associates and adherence to global standards have fueled the company’s success in this market.
For one, the company is well known for its customer focus – embodying Brother Group’s "At your side" mantra that pertains to its “customer first" approach where it provides the best possible quality of products and service to its clientele.
Today, Brother is no longer know as a printer and fax machine provider, they now produce machines that can be used for our homes. For example this Brother label maker
And the Brother sewing machine.
I also learned that Brother is the first company in the Philippines to launch the A3 Inkjet MFC where you can also print in the A3 or poster-size paper
Brother has now many branches and service center available nationwide. Brother in the Philippines will focus more on customer engagement and because of that they’ve launched the “Customer Plus Program”. Its another program that can give back to their clients and loyal customers, as to provide needs to learn to use their products and also after sale service.
““We will continue moving forward, and be one with our partners and stakeholders in providing unique, original and reliable products and services that help our customers be creative and succeed in their respective endeavors.” “
- Filipino President of Brother Philippines Glenn P. Hocson
As the company grows bigger, it also makes sure that it gives back to the communities.
The Brother Group takes protecting the environment seriously, hence Brother Earth was launched to share the group’s on-going efforts for environment protection and to introduce various environmental technologies being developed.
In the Philippines, Brother Philippines has been supporting reforestation efforts to revive the Marikina Watershed. Since 2010, BrotherPhilippines has also been conducting tree planting activities for the watershed while also donating farming equipment to the community.
For its other sociaI responsibility projects, the company has adopted a school under Brigada Eskwela and Lakbay Aral programs, has carried out livelihood projects with the Ati of Boracay, and has participated in the Philippine Cancer Society’s “Relay for Life” for the benefit of breast cancer patients and survivors.
Photos from the event
