Time travelling with the new Levi's Modern Vintage Collection

Tuesday, January 19, 2010

Levi's is back again and they introduced to us the new collection for their Spring Summer 2010 Collection, and if people love wearing 501 and 505, I know they will love the new design as they bring back the classic style and original Levi's jeans that was used back in 1873. With their new additon called the Levi's Modern Vintage Collection, they used the original gold stitch layout, pocket patches, and the white Levi's button in the Modern Vintage jeans. And because many people are fond of wearing jeans of other genders, like men love to wear straighy fit women jeans while others like women are now wearing men's jeans, the Modern Vintage Collection introduced the Slim Straight, Slim Straight Fit, Regular Fit and Boot Cut for men, while for the ladies they have the Slim Patty Anne Fit, Slim Straight Elise and Slim Boyfriend Fit.

The Levi's Modern Vintage Collection is already available in their Original Levi’s® Stores and Levi’s® Premium Stores nationwide, and I'm very happy that I own one Levi's jeans and I will wear this Straight fit at an event tonight, love to pair it with my Nike Shoes. Everyone will feel sexy by wearing these jeans and I felt sexy when I wear it, no kidding! wearing it feels like that it came from the year 1800's. Nasabi ko bigla na, ganun pala ang jeans dati and looks modern pala. (read more below)

They will launch a website soon, visit www.levismodernvintage.com and there you can upload your photo and it will serve as a time photo capsule and after 10 years, on year 2020, Levi's will go back to it and show it allowing us to relive and review our own time capsile and how we handpicked our jeans with the modern vintage collection. It is also a way on how we appreciate our selves and also for the entire collection.

“The collection and campaign will be introduced in the Philippines by January in all Levi’s® Stores nationwide. Its launch is our first offering to discriminating and fashion forward Levi’s® fans this 2010.” said Jen Jimenez, Marketing Manager, Levi Strauss Philippines Inc.

Great to see our fashion blogger friends at the media preview and it was lovely that we need to take home 1 jeans, and I went crazy after seeing this room filled with jeans. It is also great to have a new relationship with Levi's and this is my 3rd relationship with them after the Live unbuttoned series. All I can say is that, it's great to back with Levi's after so many years. Really great to be at a private preview of the new jeans and also got to shoot a Levi's fashion show.