I met Mr. Daniel Lee yesterday in a coffee meeting for an interview session, he is the Regional Digital Director of Southeast Asia for Euro RSCG 4D, and he's here in Manila, Philippines for the 4th IMMAP Summit 2010 : The Digital Ripple. He is one of the speaker for day 2 and its about "Activating your Brand through word of mouth", I learn so many things from him especially about digital marketing and the use of word of mouth for brands, the success of it and some failures in using it the wrong way. We discuss on the effectiveness of some viral videos ads used by the brands including that Old Spice ad, the rollerbabies and a paint brand that give social responsibility in a country t He started first as a freelance and then work in Netherlands and now working at Euro RSCG in Singapore.
It's his first time here in Manila and he wants to go back with his family to have a vacation. He mentioned to us the word of mouth makers such as the people who are the connectors, the influenvers,and the mavens. He shared to me his forecast that in the next coming years that all brands will be much more smarter and there will be a need of more bloggers as the voice for the brand, it was such a great meet up and too bad that I missed his sessions this morning, I might send him an email and give some Q and A and also a follow up on some questions that I have listed last night. Thanks to the people of Agatep for the opps. in inviting me to meet Mr. Lee.
profile:
Daniel Lee is one of the few digital professionals whose experience spans over 12 years in the digital industry in both the agency side and client side with Telstra Corporation.
He recently joined Euro RSCG Singapore after management and digital strategy roles with Ogilvy, JWT, Walkers Advertising and pure play digital agency Terabyte.
He has worked across multiple industries with international clients, such as, American Express, Nestlé, Purina, BP and Ford and regional Australasian clients such as AMP Financial Services, Sanitarium and Macquarie Bank.
Before social media was "the in thing" he had launched Australasia's largest new mothers portal for SCA Hygiene, and worked on Diet Coke's first content driven fan platform in 2003. He is also is an active online reviewer and serves as a moderator on a community forum.
In his spare time, he enjoys martial arts, derivatives trading and spending time with his young family.
source: http://www.immapsummit.com/speakers.php
