my coverage: Tikman ang tagumpay sa Chowking

I just witnessed the new branding for Chowking few weeks ago and I didn't expected that they announced a big line up of celebrities as their endorser for the new Chowking and celebrating it in an event and launch of their new mantra - Tikman and Tagumpay. I was there with the media and took some photos of the event activities, although I arrived late but I'm impressed that this new Chowking just inspired me to work hard in order to become successful, I almost cried when I saw Kuya Ef's video presentation, and its fun to see kids run towards him with the classroom kariton, the kids are excited to learn more and receive free quality education from Efren's team. And I didn't know that Gerald Anderson is only a regular celebrity fan who visits ABS CBN's studio to take pics with the celebs, and sympre, the inspiring tv ad of Jericho Rosales who turns out to be a fish vendor and fish delivery boy. Check out below and see what's the new Chowking have in store for us. (more below)

Chowking just started to re-brand itself last August 26, 2010 and as a continuation of their 25th anniversary celebration, Chowking raises the bar even higher and takes on pivotal role of enlivening the spirit, fueling the passion and nourishing the dreams of the millions of success-driven Filipinos. Chowking as the leading Chinese quick service in the country partners with our top celebrities as the new ambassador for the new Chowking.

Jericho Rosales, from fish vendor to multi faceted performer
Kim Chiu, from shy girl to IT girl
Gerald Anderson, from reserved boy to a refined man
Bea Alonzo, from beauty queen wannabe to a queen of primetime drama
Efren Penaflorida Jr, from kariton kid to CNN Hero of the Year.

The selected five outstanding individuals that shares the compelling success stories are fit to the new mantra of Chowking, which is – “Tikman ang Tagumpay”, their new mantra serves as a tribute for the hard working Filipinos that tasted the success in life and also to inspire them also to go on and continue their hardwork and never give up, because the dream they hold is the road map to their success.

At the relaunching event, Chowking introduces their new food which is the – Tender Beef Broccoli, a perfect meal with beef slices, rich oyster sauce and freshly cooked broccoli vegetables an affordable price of P99 with a drink, or P125 as a lauriat with pancit canton, chicharap, fried dumpling, buchi, plain rice and drinks.

According to Chowking Marketing Head Francis Flores shares “We want to position Chowking not only as a brand that serves quality and modern Chinese food, but also a brand that enables the working man to achieve success and share this same success with their loved ones.”

And Chowking Marketing Director Edward Arandia shares “It is very heartwarming to discover the humble past of these people. Their struggles and journey to the top were founded on such noble values. Today, they all shine not just as stars, but as true inspirations for millions of people in the country today who also long to uplift their lives. And as inspirations, their stars shine even brighter. And that is why they were all chosen to be the best spokespeople of our mantra ‘Tikman Ang Tagumpay’. They just don’t believe in our mantra. They live and breathe our mantra. They are living proof that with the right ingredients, nothing is impossible.”

more pics here in my album at