Set to premiere on AXN on 23 September 2010, TARA 4 showcases the ultimate engagement as the new racers from across Asia set out to prove their mettle, bringing their friendship, relationship and kinship to a brand new level. Featuring the first ever father-and-daughter team, a cast of best friends and lovers looking to explore the next riveting chapter in their lives, viewers can prepare to live through their hardships, triumphs, joy, pain and exuberance as they follow teams on a lifetime journey across the world.
Ricky Ow, Senior Vice President & General Manager of SPE Networks – Asia said, “”There is a good reason why The Amazing Race Asia has been so well-received. It is one reality series that has all the right elements - pace, drama, excitement, emotions, exotic locales and very importantly, a unique Asian flavour. With over 34 million viewers across Asia tuning in to the last three seasons and viewer reach increasing season on season, the Asian adaptation has no doubt proven to be a hit.”
He added, “To achieve the kind of success that we have seen, it all boils down to team effort and passion. It is the collaborative effort, the commitment and the passion of all parties - from the Active TV production crew, AXN staff, our marketing partners, to the contestants, media and sponsors - that have contributed to a great show that we can truly call Asia's very own. We raise the bar every season with new surprises, so viewers can expect this season to be no less than a spectacular ride.”
Indeed, with teammates ranging from as young as 21, to the seasoned age of 53; with participants stemming from all walks of life, from actor, tattooist, musician, lecturer, athlete to social worker; and originating from nations all across Asia, from India, Singapore to the Philippines, this marks one of the most diverse group of racers in the competition yet. Among them, you will find familiar faces and vibrant personalities, all possessing a broad swathe of interesting abilities, and some good looks. From the 53-year-old dad who still clubs and facebooks and the tattooist who has no qualms about self-tattooing, to the martial arts couple who can really kick some ass, expect an intense and possibly explosive dosage of adventure, rivalry and over-the-top drama from these teams!
But where will they fly to? Who will they meet? What will they end up doing on the race, and to each other, to increase their chances in taking home the US$100,000 prize money for being first in the pack? Will teams form alliances, or is it every duo for themselves?
Get to know all 20 teammates in the upcoming special, Racers Revealed, premiering on AXN on 2 September 2010. And for the first time in an unprecedented move, catch Racers Revealed along with the thrilling first episode of The Amazing Race Asia Season 4, one whole week before the on-air broadcast on AXN! Bookmark www.axn-asia.com/tara now and be one of the very first to get clued in on TARA!
The Amazing Race Asia Season 4 is sponsored by Sony Electronics Asia Pacific, Caltex, Axiata Group, as well as Official Hotel Partner Hilton Hotels & Resorts.
Racers Revealed
Online premiere on 26 August;
On-air premiere on 2 Sep, Thursday at 9PM (SG, MY, PH, INDIA) /10PM (HK)/ 8PM (JKT)
TARA 4 Ep 1
Online premiere on 16 Sep;
On-air premiere on 23 Sep, Thursday at 9PM (SG, MY, PH, INDIA) /10PM (HK)/ 8PM (JKT)
