my coverage: Philippine Fashion Week 2010 - oXygen


Created with flickr slideshow from softsea.

female set


Created with flickr slideshow from softsea.

male set

I covered the oXygen show last night at the Philippine Fashion Week 2010 in SMX and I felt great to sat and cover at the media area and this time no problems in my front, although I over estimated the lighting and never trigger a flash in all my photo set, but I'm not happy with the result of my photo coverage but then its a learning process for me once again, because this is my 2nd day at the PFW 2010.

We know that oXygen is here since the early 2000 and they are back with a minimalist style and design, For their holiday 2010, they bring monochromatic layers for for men and women's jacket that has strong silhouettes designs. Oversised jacketsa nd drop crotch pants and dresses for women, while for men, they have zipper vest, drop crotch bottoms and unique designs for their jackets. Its a different kind of street wear and Its an eye candy to everyone due to its minimalist style and monochrome color. (more photos below)

“This season, we want to show that the perfect look can be achieved through clean, polished designs, Instead of focusing on colors, our Fall/Winter and Spring/Summer collections are all about layers and never-before-seen structure in Philippine retail.

People generally have the perception that just because an outfit does not have various colors, complicated layers and several accessories, it is very easy to design. That’s not true at all.

"The challenge for us when we decided to adapt a sophisticated clean look this season was the fact that we had to create stylish and fashion-forward looks while using a limited variety of materials and accessories. We want our outfits to make a design statement and reflect the oXygen™ character.”

- says Jeffrey Bascon, Brand Director.

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Created with flickr slideshow from softsea.