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Wednesday, March 09, 2011

Mars Needs Moms movie opens on March 16 in Imax 3D, Digital 3D and regular format in Philippines

What will happen if aliens invades our Earth and kidnaps all mommies and left here are naughty kids who dont grew up with out their moms? Its kinda freaky di ba? Here are the new 3D film by Disney and the makers of Polar Express brings another awesome CGI animation movie and a call that "Mars needs Moms", btw, that's the movie title.. I must watch this! I love the 3D animation effects, see trailer below.

-press release-

With films like “The Polar Express,” “Monster House” and “Disney’s A Christmas Carol” under their belts, producers Robert Zemeckis, Jack Rapke and Steve Starkey are pioneers in performance-capture filmmaking. And with Walt Disney Pictures' “Mars Needs Moms,” they’ve capitalized on the latest advancements in both performance capture and 3D, creating a visually mind-blowing experience for audiences.

According to Zemeckis, the technology has come a long way. “The advancement is one thousand-fold. The team that created ‘Mars Needs Moms’ is the best performance-capture digital facility on the Earth. The movie—its imagery and the story the technology allows us to tell—is absolutely beyond anything you’ve seen before.”

Zemeckis says there’s an important aspect of the art form that makes these films special. “One of the great bonuses of doing a movie in performance capture is that it’s in 3D all the time. We have to make our movie in 3D just to do it. We now design the movie to be presented in 3D, too. And when you’re doing a 3D movie that’s completely virtual like ‘Mars Needs Moms,’ the 3D can be more spectacular than you can do in any other form. We spend a lot of time and energy designing our movies for the 3D experience for the audience.”

Director Simon Wells says he feels the film has added spark, thanks to the 3D technology. Since the team knew from the beginning that they had another dimension to play with, so to speak, several scenes were built with that knowledge in mind. Gribble’s lair—with all its gadgets, moving mechanisms and secret monitors—was enormously enhanced by the 3D technology, which was a huge advantage to filmmakers because viewers spend a lot of time there. “They can explore the environment far more than seems possible if it weren’t in 3D.”

Wells adds that the technology worked even better than anticipated on a number of occasions. “The first fall into the trash caverns was always conceived as a very dramatic and gut-wrenching moment,” says the director, “but I wasn’t prepared for just how effecting the plummet and tumble down the first trash hill would end up feeling as a fully three-dimensional experience.”
Even the director was surprised by the evocative quality of the 3D when it came to a spectacular space scene. “When the Martian spaceship creates a wormhole for its trip across the solar system, outer space literally opens up to reveal further, deeper space behind.”

But it’s a scene late in the film—the climactic moment of the movie—that exemplifies what 3D is capable of expressing. “It’s an absolute show-stopper in 3D,” says Wells. “Anthony Shafer and his team carefully scripted the depth in the preceding scenes to be relatively shallow so that at this particular moment, the screen explodes into a shockingly three-dimensional space, which utterly nails the emotion and action of the moment. For me, the movie was worth doing in 3D simply for that one shot.”

“We want to make 3D an immersive, cinematic experience that, like all tools in cinema, ultimately fades away and become invisible. I think ‘Mars Needs Moms’ is a magnificent, state-of-the-art 3D movie.”

Opening across the Philippines on March 16 in IMAX 3D, Digital 3D and regular format, “Mars Needs Moms” is distributed by Walt Disney Studios Motion Pictures International.

Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collect Transformers toys.
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