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Thursday, October 03, 2013

The SM Store Men’s Fashion unveils David Gandy

i'm sharing this news that was sent to us from our friends at SM Store


Male supermodel set to sizzle in brand's biggest campaign to date

SM MEN'S FASHION brings another meaning to its name by adding an internationally renowned male 'supermodel' to its growing roster of brand icons. British model David Gandy has officially been announced as the face of SM Men's Fashion, and is set to arrive in the country this October to headline the brand's biggest campaign to date.

The blue-eyed, chiseled model from Essex, United Kingdom first catapulted to international stardom after headlining a series of high profile campaigns, the most notable of which are for Dolce and Gabbana's  "Light Blue" fragrance and Johnny Walker Blue Label. David has also graced the cover of countless magazines, including the international editions of Vogue, Details, GQ and Men's Health among others.

Once in Manila, David is slated to walk the ramp for SM Men's Fashion during Philippine Fashion Week. Temperatures will definitely rise as he joins the brand's already recognizable endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.

A real fashion coup, Gandy's partnership with SM Men's Fashion has created a buzz in recent months, with speculations of his arrival to Philippine shore being a hot topic among fashionistas and netizens all over the country – even before this announcement was made. "Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men's Fashion, and we invite everyone to stay tuned to our future campaign, where our latest endorser will exemplify how it is to be a sensible and stylish man of the modern times," says Ayen Florendo, SM Men's Fashion assistant vice-president for marketing.

For more on David Gandy and SM Men's Fashion, you may like, or follow @sm_mensfashion and @thesmstore on Twitter.
Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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