coverage: Pedigree University Scholar Event #NGCPedigreeU

By John Bautista
on November 27, 2013

20131124_140056
National Geographic Channel together with Pedigree, PAWS, Mandaluyong Animal Care Hospital and other partners presents the 2013 NGC Pedigree University.

Dogs or most commonly known as "Man's best friend" are the stars of this event as everybody competes to be at the top spot. The event started with a bark as breeds across the country came to register. Big dogs, small dogs, dogs of all shapes and sizes are the participants.

Registration started as scheduled, dogs and their owners marched their way to each classes that are a must to complete. Walk-in participants are welcomed to present their pet's talent and capabilities and to enjoy this event.

As the number of people started to increase, media and owners of their beloved pets took pictures, roamed around and the other took their rest under the shades...



20131124_150408
A number of breeds were able to join the specified curriculum and owners of each kind were able to learn the benefits, do's and don'ts and what their pets wants them to do.

Here are a few breeds: Shih-Tzu, Chow-chow, Siberian Husky, Labrador (Black and Yellow), Golden Retriever, Chihuahua, Boxer, Great Dane, Pitbull, Pug, Pomeranian, Poodle,Chuckrussell, Beagle and the like....

The star talent Mikki and the dog trainer Jun Lazarte presented Mikki's tricks about how to train dogs and how they react to people, the right way to train them and giving pets the respect they need.
Tents were set up for each subjects that participants must take to qualify and they are as follows:

Science: Interesting dog facts
English: Interpreting dog's body language, facial expressions etc..
Class Orientation: what should be taken into consideration
Art Class: Artists to draw dog portraits.
Gym: socialization class
PE: Athletics, basic dog fitness
Clinic: free check-up and consultation
Locker Room: pampering stations (free massage, nail trimming) for dogs
Canteen: Pedigree booth.
NatGeo Booth: Talent shows for the dogs

Assembly hall: stage area where the main program, registration and awarding will be done at 4pm.
The Pedigree Paw Pledge registration was a success. Treats and samples were given away and professional photographers took pictures of the dogs so that they can be popular and buyers of the photo and its proceeds will be donated to the victims of #yolandaPH.


SAM_1519
The press interviewed Dr. Lanie Acero of Pedigree and Jude Torcuato Head of Fox Phils / NGC Phils. As they answer the question about the product (Pedigree) and the coverage of the event and when it will be available for viewing. Other related questions spout as the interview peaks.

The event was a great success for both owners, dog breeds, organizers and it's partners. It definitely became a hit as the stars of the event (the dogs) experienced the ultimate pampering, taste of the Pedigree products and exercise under the sun.

SAM_1503
I would say it's definitely a dogs day here at Pedigree. – John Bautista

SAM_1355

SAM_1358

SAM_1361

SAM_1362

SAM_1363

SAM_1367

SAM_1369

SAM_1370

SAM_1371

SAM_1374

SAM_1375

SAM_1379

SAM_1381

SAM_1389

SAM_1392

SAM_1399

SAM_1400

SAM_1401

SAM_1410

SAM_1412

SAM_1449

SAM_1453

SAM_1456

SAM_1457

SAM_1462

SAM_1472

SAM_1475

SAM_1479

SAM_1480

SAM_1518

SAM_1523

SAM_1525

Screenshot_2013-11-22-15-04-55

20131124_104107

20131124_133123

20131124_134527