This
is an old interview from Janette Toral last 2009, I can say that I’m young at
that year in social media, but I am confident with my answers and prediction for
the future of social media. The interview is a prelude of the event “
2nd Social Networking &
eBusiness Conference”, I was invited to be a keynote speaker, it was my
first time to talk in front of people who are from the corporate world. I wasn’t
ready that time to talk and I’m not yet comfortable to in front of a different
crowd, but I learned many things from my mistakes during my 1st keynote, but it
went well..added with some technical difficulties with the projector.
I
lifted the whole post from Janette’s blog :
http://philippineinternetreview.blogspot.com/2009/04/social-network-users-who-leave-negative.html
ok..copy
paste now start here..
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Social network users who leave
negative feedback are real to themselves (mostly)
Azrael Coladilla will be
delivering the
User
Keynote at the upcoming
2nd Social Networking &
eBusiness Conference this April 23 & 24, 2009.
I'm glad that
Azrael gave me the opportunity to do this short interview to have a glimpse of
his talk and personal experience in social networking.
Janette:
What does a social network mean to you? Azrael: By connecting with
people online. Build your own community from a massive network of
people.
Janette: As a user, which social networking services do
you use the most and for what purpose? Azrael: I have a lot of
social networking sites subscribed to. One of them is
Friendster, the first social networking
site I got engaged in. Used it to look for old friends. Also connects me to my
family since many have an account here.
Then I have Multiply. This is one
of the busiest social networking site ever, and where I have my largest number
of connections to people. I use this to blog, host my photo album, and marketing
space in promoting my events and services.
Facebook is my next largest
network and active space for connecting to people; studying the market and
people’s behavior; promote and invite people to my events; connect to famous
people online and get in touch with them locally or
overseas.
Janette: How did social networks empowered you or made
a difference on how you conduct your activities or business?
Azrael: Because different people are connected to each other, you
will start to learn how to market more your business. By just reading and
observing, you will understand what they want and decide if you need to go with
the flow of interest based from those people.
The social networking site
is a big ground of learning the target market and know their behavior online and
offline. I learned a lot from different people especially those I met online and
then offline. It makes me pop-up with new creative ideas and concepts that can
be applied in my field of work or business.
Janette: Without
social networks, what would be the difference for you? Azrael: BIG.
I might be lurking around in some online forums or hanging out in offline
community and events.
Janette: In general, how do you assess the
way majority of Pinoys use social networks? Azrael: Filipinos use
social networks mostly for making and meeting friends. There is greater
potential in using social networks for marketing in the future that includes
making a brand stronger and build your own community.
Janette:
What should Pinoys do to take advantage of social networks in these times of
crisis? Azrael: If you are going to use the social networks for
business, then you’ll be saving a lot of budget in marketing and promotion. It
will be cheaper as the target market is already there. No need to search because
it has tools to help you filter, connect to people, and even build your own
community.
But before you take advantage of it, you must first learn on how
to use it and maximize its functionality in the online
space.
Janette: What are the biggest issues for you when it comes
to the use of social networks? How do you hurdle it? Azrael: The
issue will be the immediate response to negative feedback in public networks. We
can’t avoid it because people can express their opinion. We must be ready to
answer, explain, and face it just to resolve problems.
The good part is
that most people who leave negative feedback are real to themselves. They use
their own identity and not afraid to share it in public. The trust will be
received easily with this. It can make the social network user bond stronger by
talking to them directly.
Janette: What do you want the future of
social networks to be? Azrael: The future will be - people can
connect to the social network via mobile. More offline activities will be
organized just to make the community alive and active. There will be a time,
perhaps sooner rather than later, social networking sites can be monetize by its
members.