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Friday, October 31, 2014

A preview of Starbucks Philippines 2015 planner (12th edition)–launching this November 3, 2014


Starbucks Philippines always surprise us every year when they are going to launch a new design for their limited edition planner. Every year the design is original and starting to be more creative. Years ago, when the planner started appearing in all Starbucks branches since 2003, we always complain about the design, the size, the cover, the paper and also its presentation. For the 12th edition of the Starbucks Philippines planner (zomg…12 years!) they did put a lot of symbolism anything that is Starbucks.

At first, its normal to hear about the annual launch of their own planner, many have followed their style, but Starbucks definitely stands out among other planners. It’s the most awaited and the most anticipated merchandise of Starbucks. Its hard to acquire this because you need to complete 18 stickers or buy bulk items or food in order to get a free planner (with min. of PHP7k purchase in one receipt)

I’m sure everyone will go crazy about the new design, others will just yawn, but for hardcore Starbucks fans, this 2015 edition is a must have and must own. I’m glad that the size and the paper is much better than last year’s version.
Get ready..because November 3, 2014 is the start of the launch of the 2015 planner in all Starbucks branches nationwide.

scroll down below for the PROMO MECHANICS on how to own the planner

Starbucks Philippines Planner 2015 (2)

The Limited Edition Starbucks Philippines 2015 Planner will be available in four water-resistant apron
cloth covers (green, black, red and brown) with a name tag bookmark, a coffee pin bookmark and a
chalk pen with highlighter. It has fifteen (15) coupons with Starbucks treats that can be shared with
family, friends and loved ones throughout the year.

Starbucks Philippines Planner 2015 (1)
A customer can avail of a Starbucks Christmas traditions planner promo card from November 3, 2014 to
January 8, 2015. One sticker is awarded for each Starbucks beverage purchase. Holder must accumulate
a total of eighteen (18) stickers - nine (9) Christmas beverages plus nine (9) core handcrafted beverages
to redeem one (1) Limited Edition Starbucks Philippines 2015 Planner.

Share moments of connection with your Limited Edition Starbucks Philippines 2015 Planner!

Here’s a preview from the launch last night.


At first, I am not excited about the new planner, but when I learned the quality and design of it, I started to love it and appreciate the design, its ART!!


After the presentation, I asked the Starbucks PH team about the gift wrapped cover of the planner, then they explained to us that its not a gift wrapped, it’s a custom made foil bag just like the coffee beans bag that they sell in the store. Its re-usable and can be your own envelope and cover for the planner


Chalk markers and highlight pen are FREE, it comes in every planner and the you can use it in highlighting a text or just use the chalk marker to write your name at the name tag plate of the planner.

DSC_0029 can write your name at the name tag plate, just like the name tag plate of the barista. Btw, the material used in the cover of the planner is the same material they use in all Starbucks apron.


Each colors symbolizes the nature of Starbucks, green is the original color, red is for the Christmas season, Black is…I think for the Reserve and then brown is…I think it’s the color of coffee.


Green is one of my 1st wants…. but


I like the brown planner because the apron got a special embroidered “Siren” character, the brand character used in all Starbucks’ logo. This time the Siren is now carry a hot coffee mug.

Here’s my some sort of unboxing hahahah.


The foil coffee bag…inside is the 2015 planner


some details…


The code and the description of the color of the planner inside


back of the foil bag


Opening the foil bag…just like the coffee beans bag


Here’s my brown 2015 planner with free marker and metallic bookmark


the marker and the bookmark


The brown 2015 planner of Starbucks Philippines


Closer look of the bookmark and the name tag plate (both are metallic)


In detail…


Ready to use it.


I’m ready to open this….


Page 2-3, The first page is just plain black













I think you can draw smiley face in each circle to immortalize your fun times in every week or month


Gc’s and voucher are included inside


I’m glad that it is now a part of the planner and not just an insert


closer look


back cover


side view


Here’s the green version.


in detail…




Perfect fit for the Starbucks card mini.

here’s the promo mechanics for the planner

1. A customer can avail of a Starbucks Christmas traditions planner promo card from November 3, 2014 to January 8, 2015.

2. One sticker is awarded for each Starbucks beverage purchase. Holder must accumulate
a total of eighteen (18) stickers - nine (9) Christmas beverages plus nine (9) core handcrafted beverages
to redeem one (1) Limited Edition Starbucks Philippines 2015 Planner.


Holiday Featured Beverages (Required Number of Stickers = 9 stickers)
choice of any of the following (hot, iced or Frappuccino® blended beverage)

- Toffee Nut Latte

- Peppermint Mocha

- Christmas Cookie Latte

Any Starbucks Core Beverage of your choice (Required Number of Stickers = 9 stickers)
EXCEPT bottled beverages

3. Customer must present the Starbucks Christmas Traditions card to the barista upon purchase to get the corresponding number of stickers.

4. In case any of the Holiday featured beverages are not available (ex. Toffee Nut Latte), customers can substitute it with any of the remaining holiday featured beverages (ex. Christmas Cookie Latte or Peppermint Mocha). Should all three (3) not be available, only then can customers substitute with any espresso-based or Frappuccino® blended beverage of their choice.

5. A customer must complete the required number of stickers to qualify for the redemption of one (1) Limited Edition Starbucks Coffee 2015 Planner. A combination of up to two (2) promo cards will be allowed, provided that the 9 featured plus 9 core beverages have been purchased. Excess stickers for combined cards will be forfeited.

6. Once all stickers are completed, customer submits the Starbucks Christmas Traditions Card/s to redeem one (1) Limited Edition Starbucks Coffee 2015 Planner from any Starbucks Coffee store in the Philippines.

7. Tampering with and/or transferring of stickers to obtain the required number of stickers will render all promo cards null and void.

8. Every purchase of a handcrafted beverage using a Starbucks Card will be awarded one (1) sticker and one (1) Beverage Star. Terms and conditions that apply to the Starbucks Card are available on

9. Single receipt bulk purchase of food and other retail items (merchandise, whole bean, Starbucks VIA®) worth at least ₱7,000 will entitle the customer to one (1) Limited Edition Starbucks Coffee 2015 Planner. Combination of receipts is not allowed.

10. Bulk purchase of gift certificates and Starbucks Card load/reload of at least ₱7,000 will not entitle the customer to a planner.

11. The following transactions and discounts are qualified for this promotion.
 Senior Citizen discount
 Handicapped discount
 VAT Exempt
 Personal Cup/Tumbler ₱5 discount

12. The following coupons and discounts are disqualified for this promotion.
 Service Recovery Coupon
 Free Tall Beverage Coupon
 Customer Voice Redemption
 Rustan Coffee Partner discount
 Rustan Group of Companies discount
 Starbucks Card Registration Treat and Coupon
 Starbucks Card Beverage Treat Redemption
 HSBC Redemption

13. Promotion starts on November 3, 2014. Stickers may be obtained from November 3, 2014 to January 8, 2015.

14. Redemption of the Limited Edition Starbucks Coffee 2014 Planner starts November 3, 2014 up to March 8, 2015, at Starbucks stores in the Philippines only.

Per DTI-FTEB SPD Permit # 3903, Series of 2014

For more details, join and follow Starbucks Philippines in Facebook:

Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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