The CEO Group of Companies are celebrating their 40th year in the apparel industry. The company is headed by the power couple Bento and Huy Kun Lim. They started as a small manufacturing company in 1978 and by purchasing a 10 second hand sewing machine from Benito's future father in law, Benito met Huy Kuin who became his fiancee later on.
As partners in business and a couple, they started first in producing ladies' blouse, school uniforms and their 1st branded apparel "Sahara" that was sold and distributed in department stores.
“I didn’t have my own car and the small staff we had was dedicated to production, so I needed to go and present our products, sell them, and make deliveries to department stores, which at that time, were relatively few and far apart, I have always been intrigued by the fashion industry, particularly men’s shirting. A dress shirt appears to be a very basic piece of clothing, but the crafting is complex, and it requires a lot of attention to detail. Besides, I personally like wearing well-made clothes, so I decided to learn how to make them,” - Mr. Benito
After the success of Sahara and also their local brand Wall Street, they ventured in acquiring the license of the American brand ARROW, and then CEO Group of Companies became the top distributor for Thailand's apparel - ESPADA.
In 2005 they got the local men's wear brand CRITERION, ULTIMO and then on 2013, they acquired license to distribute IZOD and VAN HEUSEN here in the Philippines.
To give back to their employees, they treated their staff and employees to a cruise to Japan and Taiwan, and also they are a benefactor to some scholars of Philippine Science High School.
To give back to their employees, they treated their staff and employees to a cruise to Japan and Taiwan, and also they are a benefactor to some scholars of Philippine Science High School.
“It has been an uphill climb, true, but it has been an enriching experience as well, which we couldn’t have been blessed with if not also for the people who have been with us from the start, who have believed in us and our products, and the continued support and patronage of our customers,” - Mr Benito
For celebrating their 40th year, they organized a party, a fashion show and also introduction of their brand ambassadors -- photographer Nelwin Uy, sports anchor Mig Bustos, sports analyst Christian Luancon, former baller Patrick Franand and politician-entrepreneur Francis Zamora.
Here are the brands distributed by CEO Group here in the Philippines
Here's a photo set from the men's fashion show featuring the brands of CEO Group
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OH WAIT....
THAT'S ME
If CEO Group is looking for the next brand ambassador..I suggest..pick me!
hahahahah
relax guys.. Im just trying some of their brands here in SM Megamall.
Im loving the IZOD brand, I think this will be my clothing brand for this year.
Check out also their sale items which will be up til end of May.
Congrats CEO Group and thanks for bringing the top men's clothing brand here in the PH
