SM Department store relaunch into a fashion trendy to luxury store

SM Department store in SM Southmall (and other branches) just remodeled the entire interior and set up, the old look of SM Department Store is now gone and been changed into something more flashy white with stripes blue with shiny bright lights that will give a comfy feeling to us shoppers, and not only that the items like fashion for ladies, men and kids are now expanding and added with lots of new collections. Collections that appeared in the Philippine Fashion Week last month are already included and being sold in the fashion section of SM Department store.

SM Accessories now carries top luxury brands of watches, eyewear and jewelry, from D&G to CK, Gucci, Escada, Roberto Cavalli, Tom Ford, Rayban, Tommy Hilfiger, Timex, Guess, Esprit, Police, F&C Jewelry and many more. SM Character Shop never fails to deliver our fashion needs for our kids, brands like Barbie, Dark Knight, Cars, Ben 10 and etc. are still the top must have for kids.

At the launching event, they prepared a fashion show and showcase the new collection for SM Ladies Fashion, Parisian and SM Accesories.

check out our coverage below

The guests





The SM Department Store











and here are some images of fashion line and accessories

For Men






For Women


For Kids


Accessories