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Tuesday, October 21, 2014

Jollibee launches 20th year of Maaga ang Pasko in the south with Aga Muhlach


I can’t believe that this toy and books donation drive is already 20 years old, and we thank Aga Muhlach for organizing this donation drive campaign during his time on tv 20 years ago. According to Aga, it all started when he organized a live stage sitcom of Oki Doki Dok tv series, it was aired live on tv, but the performance of the actors are on live stage. Proceed from the entrance fee were donated to people who needs it and after that, Jollibee comes in to help Aga to power up what he started.
Every year, Jollibee organizes a donation drive campaign in every branches of Jollibee nationwide. They invite people and kids to donate old books and toys in every branches during the Christmas season. The donated items will be turn over to the beneficiary – mainly kids.

But through the years, I've learned from Jollibee’s VP for Marketing Harvey Ong, that the Maaga ang Pasko transitioned not only for the Christmas season but also can be activated when it is needed, just like what they did during the Ondoy and Yolanda typhoon, Maaga ang Pasko was activated after the devastation of the typhoons and they dubbed it as “Mas-maaga ang Pasko sa Jollibee”, they invite people to donate relief goods and clothes for the victims of the typhoons. Then Harvey gave a teaser that they are doing something new to rename the activated donation drive, could be another foundation or maybe a campaign similar to Maaga ang Pasko.


The toys and books donation drive of Maaga ang Pasko sa Jollibee already started since last week. Donation boxes are now visible in every branches of Jollibee. You can visit any branch and you can put your donation there. They advice that you donate toys and books that can be re-used again, and don’t donate toys that are broken and books should be neat and clean.

It was a three day launch series for the North and South of Luzon. The Maaga ang Pasko donation drive was formally launched at Jollibee Greenmeadows in Quezon City. As an advance thank-you gesture to donors, Jollibee had The Voice Kids winners and new Jollibee Kids Club endorsers, Lyca Gairanod, Darlene Vibares and Juan Karlos Labajo, wow the crowd with their singing prowess. The campaign also kicked-off in North Luzon with teen idol and Cheesy Bacon Mushroom Yum endorser Nadine Lustre, singing her heart out with the talented members of the choir.


For the south launching, the event was held here in Jollibee Canlubang, Laguna. Lumen Anima Chorale was there singing various Christmas song and also the theme song of Maaga ang Pasko sa Jollibee.


To mark the campaign’s milestone 20th year, Jollibee will be holding a record 20 caravans across the country this December wherein they will be distributing the toys and books collected from customers and JFC employees to select beneficiaries.

Make this year’s Christmas season the jolliest ever for children across the nation by donating new or pre-loved toys and books to Maaga ang Pasko boxes located in all Jollibee stores nationwide. To make an online donation, visit and click on the Maaga ang Pasko microsite.


Jollibee marketing team showed a video slideshow of the through the years of the Maaga ang Pasko campaign. I even recognize some events because I was there too.


Aga Muhlach and the Jolly Toy Scout kids.


With the Jollibee marketing team


Mommy Levy donated some toys


Me and Ashton donated his old toys too. I picked up a Sponge Bob doll and some toy cars and trucks. I also found some brand new teddy bears in our toy stock room. I grabbed them all and placed in a red eco bag. I hope the kids will love this…next time.. I will put a note to remind the kids to take care of these toys.

Aga Muhlach, campaign ambassador of Maaga ang Pasko
and Jollibee’s VP for Marketing Harvey Ong

2014: Me and Aga meets again after 5 years!

from 2009 post about Maaga ang Pasko sa Jollibee --

Here’s my photo coverage of the entire event.

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Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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