A chilled Coke is the #PerfectCoke + free 1 million Coke for all

Monday, February 16, 2015

THE PERFECT COKE
After 129 years of existence of Coca Cola, we finally learned from them that the PERFECT COKE is a chilled Coke bottle at 3 degrees Celsius. This info was revealed by Coca Cola Philippines during their campaign launch for #PerfectCoke and #Sarapngfirst. They teased us few weeks ago about the campaign and they asked everyone on Twitter on what’s the perfect Coke for them, because drinking the perfect Coke is like tasting it for the first time.

It’s weird because I don’t even remember the first time I drink a Coke, but with this new discovery, a chilled Coke sakto bottle will make you go back to the feeling of tasting Coke for the first time.

But for my own discovery, the best Coke is the 1.5 L and the Coke in cans, why??? because they bring out the best fizz and Coke spirit. But for a bottle of Sakto at chilled condition, it’s the best ever to taste the real perfect Coke.

What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!” -- Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines

THE FREE 1 MILLION COKE FOR THE PHILIPPINES
Coca Cola Philippines announces also that they will be giving 1 million Coke sakto bottles in some parts of our country. The distribution will be organized via barangay, I think they might use their social media channels in announcing where to get a free Coke for Monday to Sunday.

The free Perfect Coke will be shared via a Coke Happy Cycle, its like those ice cream bicycles but instead of ice cream, it carries a lot of ice and Cokes.

You have to tweet actively in order for Coca Cola Philippines noticed you and your barangay. But if you can’t wait for the free Coke, then make your own perfect Coke by cooling it to 3 degrees Celsius.

Tweet with hashtag #PerfectCoke and #SarapngFirst and tag @cocacolaph

THE PERFECT COKE AND SARAP NG FIRST EVENT
Coca Cola Philippines launched their campaign in three different venues and it happened simultaneously. The venues are in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. Each venue got its own celebrity and Coke ambassadors, they welcomed the crowd and also performed some songs and numbers. Featured celebs and Coke Ambassadors - Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa for Glorietta 5.

THE GIANT COOLERS
The three Perfect Coke event venues got its own giant coolers, these coolers were packed with lots of ice and also bottles of Coke sakto (in glass bottle and plastic bottle). They represented a giant bottles of Coke and an electronic thermometer to showcase the level of coldness in order to achieve the perfect Coke.

From 10 degrees Celsius, we saw that the temp went down and stopped at 3 degrees Celcius, then it was announced by Mr. Derek Sotto, Coca Cola Philippines Group Brand Manager that the perfect Coke can be acquired if you cool it up to 3C.

“We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” - Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines

EVENT PHOTOS