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Thursday, January 30, 2014

Mega Fashion Hall: home of the global fashion brand is now open in SM Megamall–launch coverage and store photos

January 28, 2014 is the official launch and opening of the new wing of SM Megamall, also dubbed as the Mega bldg D that sit next to Mega bldg B of SM Megamall. it’s a 86,000 square meter hedge shaped atrium that houses new global fashion stores, restaurants and IMAX Theater, Bowling center and also bringing back the 1st ever ice skating rink in SM Megamall, now with a Olympic size set up.

I’ve seen this new wing of SM Megamall last December 2013 and the size is huge and it covers up to the 5th floor, but I’m not sure if there’s a basement area with stores too. And because of the new expansion of SM Megamall, they are now awarded as the BIGGEST shopping mall in the Philippines in terms of floor area, now the 2nd biggest mall is the SM North EDSA and third is SM Mall of Asia.

Here’s the front entrance look of Mega Fashion Hall, much more near to EDSA

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Thanks to Thinline PR for inviting to this launch event that adds to a new history of the SM Supermalls.

According to SM Megamall, there will be top global brands that will open for the 1st time here in the Philippines and they will open first here at the Mega Fashion Hall of SM Megamall.

here’s a list of stores
- Uniqlo
- Zara
- Denmark’s Vero Moda
- Spain’s Pull and Bear
- Spain’s Uno de 50
- LA’s Joe’s Jeans
- London’s Savile Row and Burton
- French show brand Nao de Brasil
- US’s skincare Philosophy
- Swedish retailer H&M (will open this mid 2014)

- HK Michelin-star resto Tim Ho wan
- St. Marc’s CafĂ© of Tokyo
- Osako Ohsho
- Abe
- Chez Karine, artisinal pastries
- Vikings


Ribbon cutting area.

SM Supermalls founder Mr. Henry Sy Sr. arrives at the launching event.

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Our finger food of the day during the launch of Mega Fashion Hall…finger food provided by Bizu

A short thanksgiving prayer and also blessing for Mega Fashion Hall

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At the thanksgiving prayer

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Theresa Herrera hosted the launch event / also I spotted a drone with camera covering the ribbon cutting, it flew above us and it was controlled by a tech guy at the 2nd floor. Its so noisy when it hovers around the area.


Ribbon cutting ceremony

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Live symphonic music provided during the launch event. They play classic and also modern music.


here are the super VIP Guest of the Mega Fashion Hall launch
hahaha.. our friends from the PR, blogging, mall industry.

hello guys!!! and its great to see you all.

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Global brands…together….here in Mega Fashion Hall of SM Megamall.

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Steve Tan speaks and welcomed us for the opening of the Mega Fashion Hall.

After the speech of Steve Tan, they showed to us the global fashion brands that the mall carries, and each of them presented a fashion show to give us a clue what the specialty of each global brands can offer.

Also..I spotted that they invited the top fashion blogger and photographer – THE SATORIALIST
to do photo shoot for Mega Fashion Hall’s print ad and campaign.

check out his blog at

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More goodies from Baked Anitas and Bizu
I just can’t believe that I just ate this for my lunch and It’s a diet baby! hahahaha.


After the event..I got a nice chit chat with Marjorie Pineda-Uy of and Ed Uy the blogger extraordinaire of

and also a big high five greeting with celebrity and entrepreneur Tim Yap

After the chit chat..I went around to take photos of the entire Mega Fashion Hall and also its store. I was planning to go home early that day but then I learned that SM Bowling, Ice Skating Rink and IMAX Theater will open the same day. I remembered that I got a ticket for the IMAX Theater screening of Jack Ryan, thanks to Cara for the tix!

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I really like to put label on each photos, but just view the name of the store in the pictures for reference.

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Spotted also Uniqlo store with 2 floors of heavenly fashion!

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Yey!!! Active Fun!!! playground for kids

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Vikings coming soon!!!!
At the left side located at the 5th floor is the Megamall Food Hall
hmm…another Food court ??? could this be another clone of SM Aura’s food court ?

IMAX Theater at the 5th floor of Mega Fashion Hall of SM Megamall

Finally!!!! Imax in Megamall !!! Eastern people will love this

Directors Club

Ice Skating

SM Bowlng.

Visit Mega Fashion Hall in SM Megamall, when you get there, you’ll feel that you’re in a different kind of mall, not the usual old SM Megamall that you know, you will feel the energy again during your first ever step inside Megamall during the old times..

okay..prepare to get lost around the mall hahahahaa… I got lost during my first time looking for the main entrance.

Azrael Coladilla is the blogger and founder of Azrael's Merryland Blog. This blog started as a personal blog in 2003, and then converted the blog into a lifeblog about his interest and reporting about pop culture, lifestyle, entertainment, technology, food, travel, toys, outdoor adventure, internet and social media. Awarded as the 2009 Most Influential Blogger for Luzon, Philippines, awarded by the Philippine Blog Awards. He is the founder of several online communities - Manila Bloggers Network, Philippine Bloggers Network, Oh My Food! community, Cavite Bloggers, Travel and Blog Community, and Philippine ToyCon. Azrael's Merryland Blog is included in a list of top 50 Blogs in the Philippines , ranked 65th in Top 100 Blogs that Matter , 49 must read lifestyle blog in the Philippines. and rank 40th in 100 Top Philippine Blogs by Feedspot.
He loves to travel, explore, discover, eat new food, document and record his life, meet new people, do photography and collects Transformers toys.
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