// im reposting this for an entry for this day, this was used in one of our lecture in DLSU 3 years ago i think. Soon I'll be posting Comic Shop 101, I just talked couple of days ago people from outside Philippines who like to established their own comic shops in their area. I've started in a small comic business before I got here and I guess Its time to share to the public my SECRETS hehheh. There are lots of people who wants me to put up a store again, but as I say it the last time I closed a small business. It needs a super big attention. and also man power.
well in this article it materializes into a big convention - KOMIKON and others.
Comics Events and Conventions
by: Azrael Deasis Coladilla and Lace Llanora
Events and Convention for comics are the amusement, entertainment and fairground for the comic fans, comic creators, and merchandisers. It’s a big promotional gathering and it’s a yearly and seasonal activity for the comic pop culture.
Functions of Events and Conventions
The importance of having these events and conventions is for all comic fans, creators and publishers to gather in one place and promote each other’s comic related products and services.
The interaction between comic readers and creators is established.
It’s a big opportunity for the comic publishers to know more about their target market, environment, competitors and trends.
This will help them with product development. Their next product releases just like any product in the market will be designed based on the current market situation.
In short, events and conventions serve as a market place for comic artists, publishers and enthusiasts.
Elements of a successful comic event
1. The event should be fan friendly
2. It should promote interaction
a. Comic fan - comic creator
b. Fan to fan
c. Comic creator-creator relationship
3. Art appreciation
1.organize a small-scale event
2.organize a big scale event
a. Make a plan for your event
b. Prepare list of programs
c. List of contacts
i. Making business
j. Public Relation
k. Promote the event
Plan the event
1.set a date
2.time and schedule
3.timetable of organizing
Programs: set of activities, itinerary for the event
-It should feed the interests of all the stakeholders:
1. The corporate persons
2. The target market (readers, fans)
3. The publishers
4. The advertisers/sponsors
3.fit for the target market
1.always try to plan a "no budget event"
2.divide the budget for venue, production, talent fee, and prizes
Sponsors reduce the cost of organizing an event. Sponsors are willing to give a certain amount of money or anything of value in exchange for their company’s exposure, promotion and participation in the event.
-Submit a good proposal (mostly for budget)
-Should be SMART
S- simple, specific
-Present a working idea
-Show your back track
1.Comic book launchings
2.Comic creators panel discussions
Turning everything into a business
-Events organizing like any other forms of marketing activities are for profit.
1. Entrance fee
-Get profit from volume and not from high mark ups if possible
-Pricing depends on the lifestyle, age and income of the target audience
3. Entry fees for other contest
4. Divestitute: sell your big idea to other events organizers or publishers if you feel you lack the time and resources to do the job.
In events organizing, you need to have good public relation skills, because it is easier to move in the event organizing field if you know the key players, and if you have connections, organizing will be an easier task
Promoting the event
the best way to promote and advertise your event is through word of mouth, it serves as a direct marketing tool and the credibility level is high
If you have a budget, you can use the "tri-media", TV, print and radio; however, there is another form of media that should be exploited, the Internet.
The Internet is a good medium to advertise products, services and in our case, events. It is the least costly advertising tool that we can utilize.
Whichever medium you choose, the layout and content must always be fit to the target audience's demographics and psychographics
last thursday for their LaSallian Enrichment Alternative Program (LEAP)
me and Artists' Den was invited to give lecture about "Making Business Through Comics"
as for my part my topic was "Organizing Comics Events and Convention"
//in events organizing a comic event, here's my lecture notes based only from my experience.
this article can be found also here